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Lincoln Says ‘Hello, Again’ with a Program of Visionary Artists and Partners
Lincoln, the luxury automotive brand, announces the launch of “Hello, Again,” a yearlong, multiplatform program that supports reinterpretations of noteworthy artistic material to create fresh and distinctive bodies of work.
(06 February 2013)
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Lincoln Adds MKS Sedan to Already Strong Livery Lineup
(06 March 2013)Lincoln Limousine & Livery Vehicles recently announced that the 2013 Lincoln MKS sedan will be offered as part of its Livery vehicle fleet program. -
All-New Lincoln MKZ Shares Spotlight at Essence Magazine’s Black Women in Music
(04 February 2013)Lincoln and ESSENCE will recognize musician and singer Lianne La Havas and singer-songwriter Solange Knowles on Feb. 6 to celebrate music’s biggest event, the Grammy Awards. -
Lincoln Releases Second Super Bowl Ad
(01 February 2013)Lincoln, the luxury automotive brand, today released its second Super Bowl ad that is a part of its purchase of two 30-second spots to air during the broadcast. The brand spot featuring the 2013 MKZ is titled “Phoenix,” and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of a Lincoln Town Car. The first ad is a Twitter-generated spot that has been posted on www.Steerthescript.com. -
Lincoln Debuts First-Ever Twitter-Generated Super Bowl Ad
(31 January 2013)Lincoln, the luxury automotive brand, today unveiled its Super Bowl ad, the first-ever commercial written entirely through social media with consumers participating on Twitter. Jimmy Fallon asked his followers to tweet responses to his questions about road trips full of unexpected events, which ultimately created the script. -
MKC Concept New Opportunity for Lincoln
(13 January 2013)Lincoln today introduces the MKC Concept, a vision of how Lincoln will enter the industry’s fastest-growing small luxury utility segment. -
Soundbites: Lincoln MKC Concept
(13 January 2013)Earlier today, The Lincoln Motor Company introduced the MKC Concept, a vision of how Lincoln will enter the industry's fastest-growing small luxury utility segment. Murat Gueler (Mah-rot) (Geller), exterior design manager describes the Lincoln concept. -
Lincoln Forges Dynamic New Path with the Introduction of “The Lincoln Motor Company” and All-New MKZ Luxury Vehicle
(03 December 2012)The Lincoln brand of the Ford Motor Company today announced its intent to once again be a major competitor in the premium automotive marketplace. The company, introduced as The Lincoln Motor Company, unveiled its all-new MKZ midsize luxury sedan and a strategic plan to reinvent the premium automotive marketplace during a dazzling event at New York City’s iconic Lincoln Center Plaza. -
Lincoln Announces Its New 2013 Campaign: Introducing the Lincoln Motor Company
(03 December 2012)Lincoln, the luxury automotive brand, today announced the launch of its new advertising campaign: “Introducing the Lincoln Motor Company.” -
Lincoln at Los Angeles Auto Show Press Days: Celebration of Its Past and Future As Brand Rolls Out Its Reinvention
(28 November 2012)The reinvention of Lincoln is fully under way with the launch of the all-new MKZ. Beautiful design, warm, personal and surprising, Lincoln will transform before media’s eyes today with seven iconic Lincolns of the past possessing the stand. On Thursday it will turn to all MKZs, signaling the change.
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