Lincoln Newsroom

First Installment of Lincoln ‘Hello, Again’ Program Earns Three Industry Awards

Wed, 22 May 2013 00:01:00 EST

Lincoln, the luxury automotive brand, announces four awards for a performance presented as part of its “Hello, Again” digital platform, which is based on the premise that the old and familiar can be reimagined into something remarkable, fresh and relevant.

Lincoln Announces Reimagine Project to Aid Visionaries of the Arts, Design and Innovation

Fri, 17 May 2013 00:01:00 EST

Lincoln, the luxury automotive brand, announced today the $1.2 million Lincoln Reimagine Project^TM that will help fund fresh and relevant projects and ideas in the areas of arts and design and thought leadership.

The ongoing evolution of luxury

Tue, 26 Mar 2013 13:00:00 EST

Matt VanDyke, director of the global Lincoln brand, will discuss the ongoing evolution of luxury in the automotive industry during his appearance at the 2013 Automotive Forum in New York.

Lincoln Adds MKS Sedan to Already Strong Livery Lineup

Wed, 06 Mar 2013 11:00:00 EST

Lincoln Limousine & Livery Vehicles recently announced that the 2013 Lincoln MKS sedan will be offered as part of its Livery vehicle fleet program.

Lincoln Donates $100,000 to Red Cross as Vonage Wins ‘Smartest Company in America’

Thu, 21 Feb 2013 10:30:00 EST

Lincoln has named Vonage the “Smartest Company in America” after it won the “Lincoln Intelligence Project.”

Lincoln Says ‘Hello, Again’ with a Program of Visionary Artists and Partners

Wed, 06 Feb 2013 06:00:00 EST

Lincoln, the luxury automotive brand, announces the launch of “Hello, Again,” a yearlong, multiplatform program that supports reinterpretations of noteworthy artistic material to create fresh and distinctive bodies of work.

All-New Lincoln MKZ Shares Spotlight at Essence Magazine’s Black Women in Music

Mon, 04 Feb 2013 11:00:00 EST

Lincoln and ESSENCE will recognize musician and singer Lianne La Havas and singer-songwriter Solange Knowles on Feb. 6 to celebrate music’s biggest event, the Grammy Awards.

Lincoln Releases Second Super Bowl Ad

Fri, 01 Feb 2013 16:00:00 EST

Lincoln, the luxury automotive brand, today released its second Super Bowl ad that is a part of its purchase of two 30-second spots to air during the broadcast. The brand spot featuring the 2013 MKZ is titled “Phoenix,” and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of a Lincoln Town Car. The first ad is a Twitter-generated spot that has been posted on www.Steerthescript.com.

Lincoln Debuts First-Ever Twitter-Generated Super Bowl Ad

Thu, 31 Jan 2013 00:01:00 EST

Lincoln, the luxury automotive brand, today unveiled its Super Bowl ad, the first-ever commercial written entirely through social media with consumers participating on Twitter. Jimmy Fallon asked his followers to tweet responses to his questions about road trips full of unexpected events, which ultimately created the script.

MKC Concept New Opportunity for Lincoln

Sun, 13 Jan 2013 00:01:00 EST

Lincoln today introduces the MKC Concept, a vision of how Lincoln will enter the industry’s fastest-growing small luxury utility segment.