April 18, 2023, Shanghai, China – Ford Motor Company showcased today an all-star lineup of its most rugged off-road pickups and SUVs at the 20th Shanghai International Auto Show, including the debut of Ford Explorer Timberline, reveal of Ford Ranger that will be produced in China, and demonstrate Ford Bronco ahead of its upcoming sale in the Chinese market.
At Auto Shanghai, the company released pricing details for Ford Edge L, a model specially built for family road trips with Ford's latest hybrid technology, with a price ranging from RMB 229,800 to 309,800.
Ford is also showcasing the upcoming Mustang Mach-E GT Twister as well as the F-150 Raptor at the booth.
"The Chinese market holds strategic significance for Ford," said Sam Wu, president and CEO of Ford China. " At the show, this must-have Ford showcase offers features that bring to life the brand’s strengths to create products and experiences that resonate with Chinese customers."
Ford Explorer Timberline debuts at Auto Shanghai
As the most capable Explorer ever, Ford Explorer Timberline made its official debut in China.
It is more advanced in terms of outdoor-inspired design and capabilities, including the unique Altyn Tagh Orange exterior color, the contrasted-color interior design with contour pattern, and the mountain pattern elements throughout the car, highlighting an exclusive sense of identity.
The Ford Explorer Timberline is equipped with a Torsen limited-slip rear differential, REVO3 all-terrain tires, and a higher ground clearance than the normal Explorer, bringing a more capable driving experience to meet Chinese customers’ needs for outdoor exploration.
Introducing Ford Ranger, to be locally manufactured in China
At Auto Shanghai, Ford also debuted the next generation Ranger – the versatile midsize pickup truck that is “Built Ford Tough.” The pickup will soon be introduced in China, demonstrating that every Ford truck is built and tested to exceed customer expectations for durability, quality, reliability and capability.
Since 1982, five generations of Ford Ranger have set the benchmark in the mid-sized pickup truck segment, with more than eight million units sold globally.
Fine-tuned through the feedback of Ford pickup owners worldwide, Ranger has proven its capability in challenging off-road conditions, with vehicle testing demonstrating its ability to cover 1.5 million kilometers, the equivalent of circling the earth 40 times.
To fully meet customization and modification that pickup truck fans need, Ford provides optional OEM accessories for Ranger that are fully homologated to Chinese customers.
Iconic Ford Bronco off-road SUV is coming to China
Today at Auto Shanghai, Ford also announced that the legendary Ford Bronco will be sold in the Chinese market. With a legacy of over 50 years, Ford Bronco delivers thrilling off-road experiences with heritage-inspired style, rugged engineering and smart technology.
Built to conquer all terrains, Ford Bronco features advanced four-wheel-drive technologies and chassis architecture that bolster the SUV’s off-road capabilities. Since its North American debut in 2020, Ford Bronco has been enthusiastically sought after by fans around the world.
Ranging from RMB 229,800 to 309,800, Ford Edge L is the ultimate choice for family road trips
In addition, Ford announced the MSRP for Ford Edge L, which ranges from RMB 229,800 to 309,800.
Featuring a five-meter body size and wheelbase of nearly three meters, Ford Edge L innovatively adopts a 2+2+3 seat layout that offers spacious interior space. Powered by Ford's latest hybrid system, Ford Edge L is capable of achieving 0-100 km/h in 7.1 seconds. With fuel consumption of 6.3 liters per 100 km (under WLTC conditions) and driving range of 1,188 km, Ford Edge L eliminates mileage anxiety by combining fuel economy with fun-to-drive features.
The 2023 Shanghai International Auto Show will be held from April 18 to April 27. All media and general visitors are cordially invited to visit the Ford booth located in Hall 8.2 to explore outdoor adventurous experience with Ford Motor Company.
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Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 173,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
