- Ford Customer Service Division initiative will reduce prices by up to 25 per cent on over 6,000 Original Equipment Manufacturer components for vehicles built up to 2019
- The price cuts apply to commonly damaged parts like bumpers, fenders and doors, supporting Ford owners, dealers and independent repair centres
- New pricing helps make repairs more affordable, maintain the value of older Fords, and encourage sustainability by extending vehicle lifespan
COLOGNE, Germany, Jan. 12, 2026 – Ford is reducing retail prices by 25 per cent for many components for its older generations of vehicles – including those parts most often damaged in road accidents and collisions – the company today announced.
Effective from January 2026, the new Ford Customer Service Division (FCSD) pricing initiative for Ford Original Equipment Manufacturer (OEM) components is designed to support the owners of millions of Ford vehicles manufactured up to 2019.
Drivers, independent garages and repair centres will be able to repair and maintain older vehicles using high quality parts for optimised safety and performance at more affordable prices.
Among more than 6,000 components with reduced pricing will be replacement side doors, door skin panels, bumper bars and radiator grilles as well as headlights and other lighting parts for 35 models. These include previous generations of popular passenger cars and pickups, such as Fiesta, Focus, Mondeo, C-MAX, Kuga and Ranger.
“We’re committed to supporting millions of loyal Ford customers who continue to value and rely on their older Ford models, by passing on the cost reductions we’ve achieved in our business,” said Dr. Wolfgang Voss, vice president, FCSD Europe. “Whether a much-loved family hatchback trusted with the school run every day, or a cherished car that puts smiles on faces on special occasions, our new parts pricing will help owners keep their Ford vehicles in top condition for years to come.”
Ensuring supply of components for older vehicles is an important part of Ford’s commitment to customers across Europe.
For example, Ford data indicates approximately 1.2 million Fiestas built between 2008 and 2017 are being driven by Ford customers in Europe today.
More affordable access to OEM parts has benefits for customers and repair specialists including:
- Higher quality manufacturing that can improve final appearance, colour matching and can make fitment faster and more precise
- Maintaining higher values for older vehicles
- Improving sustainability credentials by encouraging repair rather than replacement where economically viable
Ford OEM components will be available through Ford authorised parts distributors and service centres across Europe.
# # #