Have you ever seen a car beat gravity and accelerate from a standstill past a falling chandelier, differentiate between identical twins or launch head-to-head with a rocket? In a new series of videos from Ford, the all-electric Mustang Mach-E takes on all these challenges. Spoiler alert: it wins.
Designed from the ground-up to change perceptions of what an electric car could and should be, the all-new Mustang Mach-E is the perfect vehicle to take a starring role. Not only does each episode highlight one of the key capabilities or technologies of Mustang Mach-E, the series, like the vehicle, also challenges common misconceptions about electric vehicles around range and performance.
The Mustang Mach-E wears the famous Mustang badge with pride and is the first-ever electrified vehicle to carry the name as well as the attitude. With the first vehicles arriving in Europe imminently, these videos signify the launch of Ford’s campaign to amp up excitement in the region as the electric ponies start to make their mark.
Video series
The four videos to be released in Europe include:
Did you know?
Automotive comparison searches using “versus” have gone up – specifically around electric vehicles – by 64 percent in the past year**. This made it the perfect time to put Mustang Mach-E up against a series of “versus” challenges and attempt to shatter some misconceptions people may have about electric vehicles in the process.
The video series was produced in the USA and shot in part at the same location used in the 2019 blockbuster film about Ford vehicles at Le Mans in 1966, where they took on another type of challenge.
Quotes
“The arrival and launch of the Mustang Mach-E is such a thrilling moment for the company, and proof of how Ford is bringing on tomorrow! This video series aims to prove what’s possible with the Mach-E and shatter any preconceptions people have about electric vehicles. ‘Watch Me’ seemed the natural campaign platform to support Mach-E’s arrival in Europe, not just as a natural fit for the confidence of the car and what it’s capable of, but also emblematic of the swagger and pride customers will feel behind the wheel.”
Peter Zillig, director, Brand & Marketing Communications, Ford of Europe
Links
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* The declared fuel/energy consumptions, CO2-emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers.
**Google Trends Survey 2020-21
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 43,000 employees at its wholly owned facilities and consolidated joint ventures and approximately 58,000 people when unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 14 manufacturing facilities (10 wholly owned facilities and four unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
