Steve Hood is director, Electrified Vehicles, Ford of Europe, effective Nov. 6, 2018. In this role, he is responsible for developing Ford strategy, new business models and plans for electrified vehicles and services in Europe.

Hood reports to Steven Armstrong, group vice president and president, Europe, Middle East & Africa, and Ted Cannis, global director, Electrified Vehicles.

Previously, Hood served as vice president, Marketing, Sales and Service, Changan Ford, beginning in July 2017, responsible for overseeing Changan Ford marketing, sales and service-related business operations. Prior to this role, Hood served as vice president, Sales, Ford Asia Pacific.

Before working in Asia Pacific, Hood was Chairman & CEO, TrustFord, a wholly owned Ford dealer network with 65 dealerships, more than 3,000 employees and an annual turnover of more than £1 billion, in Great Britain. In addition, he has held a number of sales and marketing director positions in Ford Europe including director, Retail Strategy, and director, Sales Operations.

Hood also served on the Board of Ford Retail from 2006 to 2011, where he oversaw a strategic review to focus the Ford Retail operations on the UK and set up the Ford Retail internet division.

Hood also held a variety of positions at Ford, including Ford of Britain marketing director, Ford Britain commercial director, and European Sales and Product Planning manager.

Hood holds a Bachelor’s Degree (with honors) in Economic History from Leeds University, UK.