Sammy Omari serves as executive director, Advanced Driver Assist Systems (ADAS) and In-Vehicle Infotainment (IVI), Ford Motor Company and CEO of Latitude AI, a Ford subsidiary.

He is responsible for a cohesive digital experience for Ford and Lincoln customers by converging ADAS technologies with IVI, as well as shaping and delivering differentiated, cost-effective ADAS and IVI products globally. This includes advancing the Ford and Lincoln Digital Experience and BlueCruise, which makes highway driving less stressful, and guiding the development of Level 3 eyes-off-road system.

As CEO of Latitude AI, he oversees a team of machine learning, robotics, software, sensors, systems engineering and operations talent developing new automated driving technology platform with an initial focus on launching a highly differentiated and cost-effective driver assist system for next-generation Ford vehicles.

Prior to Ford, he served as vice president of Engineering and head of Autonomy, Systems and Mapping at Motional, a Level 4 autonomous driving joint venture of Hyundai and Aptiv. Previously, Omari was in Autonomy, Robotics and Machine Learning leadership roles at Lyft and GoPro. He also was CTO and co-founder of the robotics startup Skybotix, which was acquired by GoPro.

He earned his master’s and doctorate degrees in Machine Learning and Robotics from ETH Zurich.

Omari was born in Switzerland and now lives in Pittsburgh with his wife Isabelle and their three boys, ages 3, 6 and 8 years old.