Elevating its adventure game, Ford is introducing a new off-road package that brings increased capability and style with the new Bronco Sport Black Diamond Off-Road Package and is expanding Bronco Off-Roadeo access for customers that purchase a new 2023 Bronco Sport vehicle.
Nov 15, 2022 | Dearborn
Ford Celebrates Original 1966 Bronco with New Bronco and Bronco Sport Heritage Editions
Bronco® brand is taking trail riders to their off-road roots with the introduction of the 2023 Bronco and Bronco Sport™ Heritage and Heritage Limited editions.
Aug 11, 2022 | Dearborn, Mich.
From behind the wheel, the extreme off-road capability of the Ultra4-inspired 2022 Bronco Raptor™ is complemented by a dynamic display in a fully customizable 12-inch digital cluster that illustrates the optimization enabled by each drive mode.
Apr 7, 2022 | DEARBORN, Mich.
The 2022 Ford Explorer® and Bronco® Sport SUVs have earned TOP SAFETY PICK+ awards from the Insurance Institute for Highway Safety, the highest possible rating issued by the independent, non-profit group.
Mar 11, 2022 | DEARBORN, Mich.
For off-roaders looking to go further off the grid, Ford today is debuting the new 2022 Ford Bronco® Everglades™ special edition – an SUV born to breathe when the air gets thick and designed to press on when the trail turns others around.
Feb 10, 2022 | CHICAGO
Two icons that have tackled off-road terrain for years are coming together to take on even more: Bronco® and Raptor™. Built for desert running and boulder crawling, the all-new 2022 Ford Bronco Raptor gives off-roaders next-level performance.
Jan 24, 2022 | DEARBORN, Mich.
The all-new 2022 Ford Bronco has taken home the 2022 North American Utility of the Year award and the all-new 2022 Ford Maverick received the 2022 North American Truck of the Year award today.
Jan 11, 2022 | DEARBORN, Mich.
Ford Bronco Sport Becomes First Vehicle to Feature Parts Made of 100% Recycled Ocean Plastic
Consumer products made from recycled ocean plastics include everything from sunglasses and T-shirts to running shoes and yarn. Now, Ford is adding to its legacy as a leader in sustainability and is the first automaker to use 100% recycled ocean plastics to produce automotive parts.
Dec 8, 2021 | DEARBORN, Mich.
Innovating the off-road landscape for the hardest-core enthusiasts, Bronco™ brand is taking its desert racing expertise to a new level with the all-new Ford Bronco DR – a first-of-its-kind limited-production Baja 1000 desert race SUV based on the Bronco four-door SUV.
Nov 1, 2021 | DEARBORN, Mich.
Ford Bronco, Bronco Sport Project Vehicles for SEMA Demonstrate Parts and Personalization Potential
The Built Wild™ Bronco® brand makes its live debut at the annual SEMA Show Nov. 2-5 in Las Vegas, showcasing a diverse lineup of personalized two- and four-door Bronco and Bronco Sport SUVs for everything under the sun, from winter fun to rocky desert trails.
Oct 22, 2021 | DEARBORN, Mich.
Packed with the latest off-road technology, the Ford Bronco’s early years are the inspiration for new Bronco color choices for the 2022 model year.
Aug 20, 2021 | DEARBORN, Mich.
Bronco® brand, the all-new family of only-4x4 SUVs from Ford, is redefining the off-road landscape with suspension designs to elevate off-road driving performance on various types of terrain without sacrificing on-road drivability or control.
Aug 20, 2021 | DEARBORN, Mich.
Looking to build upon last year’s first-place finish and further demonstrate every model’s Built Wild™ promise, Ford is sending its full Bronco® outdoor brand lineup of all-4x4 SUVs to compete in the 2021 Rebelle Rally – an all-women off-road event that challenges participants to conquer the harsh desert terrains of Nevada and California.
Aug 19, 2021 | DEARBORN, Mich.
Bronco Riptide Project Vehicle Highlights Factory Accessories for the Sun-Soaked Coastal Life
Bronco® brand, the Ford outdoor brand of Built Wild™ and only-4x4 vehicles, today reveals the 2021 Bronco Riptide custom build vehicle, designed with West Coast fun and factory-backed accessory personalization in mind.
Aug 17, 2021 | DEARBORN, Mich.
After 25 years, the Built Wild and always 4x4 SUV is rolling off the line at the Michigan Assembly Plant, which underwent a $750 million upgrade and added 2,700 jobs to get the job done.
Jun 15, 2021 | WAYNE, Mich.
First Bronco Off-Roadeo School Opens in July in Texas
The Bronco® outdoor lifestyle brand of all-4x4 SUVs adds to its adventure legacy with the June 28 opening of a first-of-its-kind Bronco Off-Roadeo experience center in Horseshoe Bay, Texas, near Austin.
Jun 2, 2021 | DEARBORN, Mich.
Out of nearly 10,000 entries, all-new 2021 Ford Bronco two- and four-door SUV honored in the top 75 pinnacles of design globally across numerous disciplines and industries, taking home prestigious iF Design gold award 2021.
May 17, 2021 | DEARBORN, Mich.
Ford Celebrates the Outdoor Spirit of Black Women in ‘We Do’ Ad Campaign for 2021 Bronco Sport
Ford Motor Company is celebrating the outdoor spirit of Black women in a new ad campaign for the 2021 Bronco Sport.
May 17, 2021 | DEARBORN, Mich.
Adding to Bronco® brand’s off-road competition credentials, two lead Ford Bronco engineers piloting an all-new, fully stock 2021 Bronco Badlands four-door SUV across the harsh terrain of Mexico’s Baja peninsula landed a podium finish in the NORRA Mexican 1000 off-road rally.
Apr 30, 2021 | ENSENADA, Mexico
All-New Bronco Sport Earns Top Safety Pick+ Award from Insurance Institute for Highway Safety
The 2021 Ford Bronco Sport has earned a TOP SAFETY PICK+ award from the Insurance Institute for Highway Safety, the highest possible rating issued by the independent, non-profit group.
Apr 30, 2021 | DEARBORN, Mich.
Bronco® announces collaborations with three of the leading off-road aftermarket companies, further expanding the list of Ford-approved off-road parts and accessories available for the summer launch of Bronco two- and four-door SUVs.
Mar 30, 2021 | MOAB, Utah
How the New Ford Bronco Was Designed for Easy Customization and Endless Personalization
The two- and four-door Ford Bronco® SUV’s patented off-road modular design offers a user-friendly platform that can be stripped to its base structure so that alternate doors, fenders and grille can be added in one afternoon. The following day, a whole new Bronco SUV can be reconfigured for another new adventure with a different body and roof setup.
Mar 2, 2021 | DEARBORN
All-New Bronco Sport Lifestyle Accessory Bundles Enhance the Adventure Right from the Dealer
Five lifestyle accessory bundles – Bike, Water, Snow, Camping and Cargo – are tailored to help Bronco Sport owners customize their vehicles and haul more gear to enhance their adventures.
Feb 9, 2021 | DEARBORN, Mich.
Today, Ford Performance is revealing the all-new Bronco 4600 race vehicles that will run in ULTRA4 stock class beginning this year.
Feb 3, 2021 | DEARBORN, Mich.
Return to Baja: Bronco R Race Prototype to Run 1,000-Mile Desert Race
An extreme version of Built Wild™ – the Bronco R race prototype – will run the 2020 SCORE International Baja 1000, piloted by Cameron Steele, Shelby Hall and a team of veteran Ford Baja off-road racers.
Nov 20, 2020 | DEARBORN, Mich.
Built to take adventures further, the all new Built Wild™ 2021 Bronco® four-door rugged SUV is designed to be the ultimate Bronco destination vehicle.
Nov 13, 2020 | DEARBORN, Mich.
The Ford Bronco® brand just opened its all-new Bronco build-and-price configurator, enabling customers for the first time the opportunity to visualize the color and material choices that reinforce the rugged nature of the Built Wild™ brand.
Oct 23, 2020 | DEARBORN, Mich.
Bronco® and Filson today announced they are joining forces to celebrate wildland firefighters and raise funds to help maintain and preserve America’s natural resources and National Forests.
Oct 22, 2020 | DEARBORN, Mich.
Ford today announced creation of the Bronco Wild Fund, which will support the responsible enjoyment and preservation of the great American outdoors.
Oct 20, 2020 | DEARBORN, Mich.
All-New Bronco Sport Nabs Off-Road Win at Grueling Rebelle Rally
It didn’t take long for the 2021 Bronco Sport to flex its off-road muscle.
Oct 19, 2020 | DEARBORN, Mich.
In honor of the largest North American gathering of classic Ford Broncos, the Bronco brand, Ford’s new outdoor brand, debuted an all-new, one-of-a-kind four-door Bronco OG Concept to kick off this year’s Bronco Super Celebration East in Townsend, Tennessee.
Oct 7, 2020 | TOWNSEND, Tenn.
Listening to reservation-holder feedback, Ford is expanding the availability of its high-performance off-road Sasquatch™ package to all-new Bronco two- and four-door models with a class-first 7-speed manual transmission.
Sep 21, 2020 | DEARBORN, Mich.
Ford F-150 and Ford Bronco debut in New York City today, in conjunction with the company ringing the bell to open trading day on Wall Street.
Aug 17, 2020 | NEW YORK
First Bronco family adventure concepts show how hundreds of factory-backed accessories make Bronco two-door, four-door and Bronco Sport personalization, performance and off-road utility easy and more affordable.
Aug 13, 2020 | HOLLY, Mich.
The first two episodes of Ford’s new podcast, Bring Back Bronco: The Untold Story, are now available on Apple Podcasts, Google Podcasts, Spotify, Stitcher and everywhere listeners find their favorite podcasts.
Aug 10, 2020 | DEARBORN, Mich.
Ford’s New Podcast, “Bring Back Bronco: The Untold Story,” Breaks New Ground as Bronco Mania Swells
On August 10, Ford will debut Bring Back Bronco, an eight-episode podcast series about the history of the Ford Bronco.
Jul 28, 2020 | DEARBORN, Mich.
The all-new Ford Bronco Sport off-road vehicle – the Bronco of small SUVs – signals for adventure-seekers a welcome return to roads and trails less traveled.
Jul 13, 2020 | DEARBORN, Mich.
The all-new Bronco® two- and four-door traditional midsize SUVs represent the flagship models for the Built Wild™ Bronco brand and are ready to deliver thrilling off-road experiences with their heritage-inspired style, rugged engineering and smart off-road technology.
Jul 13, 2020 | DEARBORN, Mich.
Ford is introducing an all-new Bronco brand featuring a new family of Built Wild™ SUVs, U.S. off-road driving schools and a unique community for owner and enthusiast engagement.
Jul 6, 2020 | DEARBORN, Mich.
Ford Motor Company will reveal the all-new Ford Bronco lineup across Disney’s broadcast, cable, digital and streaming properties.
Jul 2, 2020 | DEARBORN, Mich.
McKinley Thompson Jr., a Ford designer who helped pen the first-generation Bronco, was the first African American designer hired at Ford Motor Company.
Feb 25, 2020 | DEARBORN, Mich.
The all-new Ford Bronco isn’t slated to make its world premiere until next spring, but Bronco lovers don’t have to wait until then to find merchandise to celebrate the legendary off-road SUV.
Dec 2, 2019 | DEARBORN, Michigan
As its new Bronco R race prototype takes to the course at the famed SCORE Baja 1000, Ford has been named Official Truck and SUV of SCORE-International Off-Road Racing.
Nov 23, 2019 | DEARBORN, Mich.
In terms of gag gifts, it was a good one – perfect, in fact, for a classic car enthusiast. Now years later, it will finally get the attention it deserves.
Nov 5, 2019 | LAS VEGAS
Hinting at upcoming Bronco production model, Ford’s Bronco R race prototype debuts in the desert to celebrate 50th anniversary of Rod Hall’s historic Baja 1000 win.
Nov 4, 2019 | DEARBORN, Mich.