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By Brett Wheatley, Vice President of Mobility Marketing & Growth, Ford Motor Company
A few years ago, Saravana “Pat” Bhava was shocked to realize he had driven away from his daughter’s school with an unknown student in the backseat – a student a teacher mistakenly sent to his car instead of his own daughter.
This shocking experience may be an extreme example, but it turned his attention to the frustrations millions of parents face each day trying to keep up with their kids’ busy schedules – from routine 45-minute waits to pick up kids to teachers trying to coordinate student departures with megaphones or post-it notes.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.