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How Ford Helped Clemson Students Build the University’s First Self-Driving Car
By James Forbes, Customer Interaction and Experience Development Manager, Ford Motor Company
Working on self-driving vehicles is exciting for many reasons. Rarely do you get an opportunity to help change the way we move. While the Ford team is excited about the chance we have to shape the future of mobility, we also feel a responsibility to help foster this excitement with the next generation of engineers.
Working with students doesn’t just help prepare them for a successful career in the automotive industry — it also keeps Ford at the forefront of cutting-edge research and creative thinking. We regularly collaborate with universities across the country to foster the growth of students and advance research in a variety of areas, from self-driving algorithm development to the study of new manufacturing materials.
For the past few years, Ford has been working with students in Clemson University’s Deep Orange automotive program. Now in its 12th year, Deep Orange is a two-year Masters program that teaches by doing — it assembles students into teams and challenges them to design and build a fully functioning concept car. Working collaboratively with each other, faculty and industry veterans like those of us at Ford, students get a first-hand look at how a car goes from concept to reality.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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