• Bronco Off-Roadeo Tennessee becomes the fifth and newest Bronco Off-Roadeo location, giving Bronco and Bronco Sport customers and enthusiasts hands-on instruction to grow their off-road driving skills
• 1,000-acre facility is conveniently located near Knoxville, placing all Bronco Off-Roadeo locations within 500 miles of more than 80 percent of Bronco and Bronco Sport owners 
• Ford is extending eligibility of 2022 Model Year Bronco and Bronco Sport owners to attend a Bronco Off-Roadeo through the end of 2024

DEARBORN, Mich., June 20, 2024 – This October, Ford will open its fifth Bronco Off-Roadeo adventure driving school in Tennessee, where Bronco and Bronco Sport owners and enthusiasts can receive instruction on how to take Bronco family SUVs off-road.

Every Bronco Off-Roadeo experience is equipped with exciting and challenging trails, custom-designed Bronco basecamp facilities and a team of expert Trail Guides. The hands-on and immersive experiences highlight the design and engineering that make Bronco and Bronco Sport so capable.

New Bronco and Bronco Sport owners receive complimentary access to an all-day hands-on education and guided course. Non-owners and Bronco enthusiasts can purchase a four-hour paid off-road quest with guided instruction as part of a Half-Day Adventure at Bronco Off-Roadeo. Participants of all skill levels are welcome, and a Bronco or Bronco Sport will be provided for use throughout the experience.

“With the opening of Bronco Off-Roadeo Tennessee, now 80 percent of Bronco and Bronco Sport owners will have access to an Off-Roadeo location that’s within 500 miles of their home,” said Bronco Off-Roadeo Manager Kelsey Gerken. “The Tennessee location also adds to the diversity of terrain with forested trails that complement the Las Vegas desert, Texas hill country, Moab red rocks and New Hampshire mountains.”

Situated less than an hour south of Knoxville, Tenn, Bronco Off-Roadeo Tennessee brings Bronco off-road education to the gateway of two of America’s most popular national parks, Great Smoky Mountains and Blue Ridge Parkway. This new location sits on over 1,000 acres of hilly, forested terrain in eastern Tennessee that’s been family-owned for over 80 years.

"Nine out of 10 Bronco customers say Bronco Off-Roadeo exceeded their expectations for the experience*,” said Gerken. We want to make sure as many Bronco owners as possible have the opportunity to attend and our new Smoky Mountains location delivers another convenient location and unique Tennessee feel and experience,”.

Reservations Open Today

Bronco customers can register starting today for the Bronco and Bronco Sport experiences, which kick off on October 4..

Registrations for the Bronco Half-Day Adventure open for non-Bronco owners in July. Those interested in attending the Half-Day Adventure can sign up to be notified when the registration site is available.

Construction at Bronco Off-Roadeo Tennessee is already underway, with crews working on new trails to show off the segment-leading off-road capability and accessibility of the Bronco and Bronco Sport. Crews are using an existing foundation to add a central pavilion for classroom instruction and group gatherings, as well.

Extended Bronco Off-Roadeo Eligibility

Ford is also extending eligibility for Bronco and Bronco Sport owners to visit any Bronco Off-Roadeo location.

• MY2022 Bronco, Bronco Sport Badlands, and Bronco Raptor owners have until December 31, 2024
• MY2023 Bronco, Bronco Sport, and Bronco Raptor owners have until June 30, 2025
• MY2024 Bronco, Bronco Sport, and Bronco Raptor owners have until mid-December 2025

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*based on 2024 Bronco Off-Roadeo Survey Report