Ford Media Center

Ford Creates Bronco Sasquatch Searcher for Lucky Winner to Find Bigfoot

DEARBORN, Mich., Sept. 25, 2024 – The Sasquatch has been part of American folklore for centuries. To help find the legendary creature, Ford has prepared the one-of-a-kind Bronco® Sasquatch Searcher SUV to help one lucky Bronco fan with everything they need to find the legendary Bigfoot.

The Ford Bronco Sasquatch Searcher sweepstakes starts today on the Ford Bronco Instagram account.

Based on a two-door Bronco Badlands Sasquatch, the Bronco Sasquatch Searcher will send players on a Sasquatch-inspired quest – to “get back out there” with a Ford Bronco as their guide.

Ford will award the Bronco Sasquatch Searcher through a sweepstakes. Fans have to solve mystery clues across social media, Reddit and out in the wild. Posters and street signs in prime Sasquatch-tracking locations will have a phone number that fans can text for answers to clues that will guide them on their quest.

The Bronco Ultimate Sasquatch Searcher includes everything from Bronco Badlands Sasquatch plus the following modifications:

·       Tree camo exterior wrap to blend in with surroundings as you track

·       A roof-mounted lightbar with hood-mounted light pods: for tracking in the dark

·       Supplemental front and rear-facing cameras and screens to help spot Sasquatch

·       Custom upholstered interior for long tracking sessions 

·       An awning and custom camping chairs for when exploring becomes exhausting

·       A unique console badge and sill plates 

·       And a custom Sasquatch badge and puddle light.

For those that don’t win, Ford offers the Sasquatch package on all Bronco trims and on the 2025 Bronco Sport Outer Banks and Badlands. Customers can visit the Ford Bronco Instagram page to learn more and see pictures of this unique Bronco Sasquatch.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 174,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.