Kemal Curic is the Global Design Director, Performance Vehicles at Ford Motor Company. 

A native of Sarajevo, Kemal grew up in Germany and Croatia and has been fascinated by American Muscle Cars and vehicle design since he was a young child. 

After earning a Bachelor's Degree in Industrial Design and a Master's Degree in Transportation Design, Kemal began his career at Ford of Europe in 2003. He designed cars focused on the European-market like Fiesta, Mondeo and Kuga, before transitioning to Dearborn to work on the 2015 Mustang. 

In 2013, Curic became Exterior Design Manager for Lincoln Continental, then served as Chief Designer for the all-new Aviator and Corsair.  

In 2019, he took on the role of head of design for Lincoln, spearheading the long-term vision for the brand. This resulted in award winning vehicles and experiences that achieved the highest volume sales in the last two decades. Among the notable vehicles he led the Design success were the China Zephyr and the SUV of the year, the Nautilus. Additionally, he oversaw the development of the latest Navigator, which featured award-winning interiors and experiences.