Mike Aragon joined Ford in March 2025. As president, integrated services, Aragon leads the teams responsible for building out and marketing a suite of services and experiences across Ford Pro, Ford Blue and Ford Model e to capture high-margin revenue and increase customer satisfaction and loyalty.

Before joining Ford, Aragon was CEO of Mirror and lululemon Digital Fitness at lululemon athletica inc. There, he led the strategic transformation of digital fitness from a hardware-focused business to a digital-first platform driving user engagement. Prior to that, Aragon was the chief content officer at Twitch, the Amazon-owned livestreaming service, where he led several teams responsible for serving more than eight million content creators. Aragon also served as general manager for Crunchyroll parent, Ellation, and as vice president for Sony’s Playstation Network.

Aragon holds a bachelor’s degree from the University of New Mexico and an MBA from Dartmouth.