The 20th anniversary of the ESSENCE Festival kicks off this weekend, and Ford will be there to help attendees celebrate and potentially walk away with the keys to an all-new 2015 Ford Mustang, as part of its title sponsorship. The ESSENCE Festival is a cultural celebration featuring a mix of established names, exciting newcomers and cherished festival favorites.

Ford’s fourth annual “Go Further with Ford” trend conference takes a deeper look at key global trends and issues influencing consumers today and well into the future. Ford has brought together a collection of thought leaders and trend-spotters, as well as Ford designers and scientists to explore key trends in sustainability, design, technology and innovation and discuss future implications on consumer dynamics in 2015 and beyond.

Ford’s fourth annual “Go Further with Ford” trend conference takes a deeper look at key global trends and issues influencing consumers today and well into the future. Ford has brought together a collection of thought leaders and trend-spotters, as well as Ford designers and scientists to explore key trends in sustainability, design, technology and innovation and discuss future implications on consumer dynamics in 2015 and beyond.

New Ford SYNC® 911 Assist™ features debuting on the 2015 Ford Mustang will offer emergency dispatchers more potentially vital information to better inform first responders en route to an accident.

Ford and Fisher-Price took the F-150 in a whole new dimension today, unveiling the Fisher-Price Power Wheels F-150. The ride-on toy, which retails starting at $349.99 beginning in September, was inspired by the 2015 F-150. Ford engineers shared designs nine months before the new truck debuted at the 2014 North American International Auto Show in Detroit.

A new airbag design debuting on the 2015 Ford Mustang raises the bar for passenger safety by providing inflatable restraint protection in a smaller, lighter package that also enables a roomier interior for more comfort.

Ford Motor Company today celebrated the grand opening of its new, world-class facility in Colombo and a renewed focus on the Sri Lanka market. Housing showroom, sales and service under one roof, the new location strengthens the global automaker’s presence in the country

All-new 2015 Ford Mustang will serve as pace car for the Quicken Loans 400 NASCAR Sprint Cup race at Michigan International Speedway June 15, a fitting tribute to 50 years of continuous production.

Ford today announced that it will bring its Ford AppLink platform to three new Asia Pacific markets in 2015 – Taiwan, New Zealand and Thailand – and that it will introduce its Emergency Assistance technology to the Taiwan market.

As Ford Mustang has evolved over five decades and six generations, much has changed. Yet certain visual cues that tie the latest model back to the originals continue to recur, just as facial features like the slant of a nose or the shape of the eyes repeat themselves in any family.