Heidi Shaffer, North America Director, Lincoln, is responsible for marketing, sales and service of Ford’s luxury automotive brand in the United States, Canada and Mexico. In this role, she works to build the brand in North America, enhancing retailer relationships and further developing Lincoln’s product portfolio and suite of effortless services.

Previously, Shaffer served as the North America sales director for Ford Model e – a newly created position focused on Ford’s breakthrough electric vehicles. In this role, Shaffer collaborated with Marketing, Market Representation, Customer Experience, Field teams, and Ford’s dealer network.

Shaffer started her career with Ford Motor Company in 1996. Before taking on the director of sales role for Ford Model e, she held multiple regional manager positions within Ford and Lincoln supporting Retail Marketing and Field Operations. Shaffer has spent over 23 years working directly with Ford’s dealer partners and served as Ford’s Great Lakes general manager.

Shaffer was born in Pittsburgh, PA and is a graduate of Miami University, Ohio, where she earned a bachelor’s degree in Marketing. Heidi and her husband Doug, daughter Chloe, and son Brady love sports, traveling, and outdoor adventures.