Jim Farley, Executive Vice President of Global Marketing, Sales and Service and Lincoln, Ford Motor Company, is the company’s senior executive holding the responsibility of leading the reinvention of the Lincoln brand.

The unveiling of the all-new 2015 Lincoln MKC signifies another exciting achievement for Lincoln. The small premium utility vehicle becomes the second of four all-new Lincolns to be introduced by 2016.

As part of the company reinvention, Farley’s team also has developed Lincoln Experiences, a consumer-focused initiative that redefines the luxury automobile buying and owning experience. The program is vital to capturing a new, powerful group of premium consumers – young, dynamic, inquisitive individuals who take pleasure in charting their own course.

Creating this type of premium experience is not foreign territory to Farley. Farley joined Ford Motor Company after nearly 20 years at Toyota and Lexus. He also led the innovative launch of the Scion brand.

As group vice president and general manager of Lexus, he was responsible for all market planning, advertising, merchandising and sales promotion.

Farley attended Georgetown University in Washington, D.C., where he earned a bachelor’s degree in economics and computer science, and UCLA, where he completed his MBA with a focus in finance.

Farley’s history with Ford began in the 1960s, when he purchased and restored a 1966 Ford Mustang. He took the car on a road trip from California to Michigan, where his grandfather, Emmet Tracy, lived. Emmet was a longtime Ford employee who eventually became a Mercury dealer.

Farley lives with his wife Lia and their three children in the Detroit area, where much of his extended family still resides.