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The Lincoln Motor Company announced today a multi-year collaboration with Academy Award™-winner Matthew McConaughey, who will act as a storyteller in a series of upcoming TV and digital campaigns starting with the first-ever 2015 Lincoln MKC small premium utility.
“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” said McConaughey, a longtime admirer of Lincoln. “Lincoln is an iconic, American brand and I like where they are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they’re doing a good job.”
In a nod to McConaughey’s storytelling talents, Lincoln and director Nicolas Winding Refn (“Drive”) created a storyline for him around the MKC. In the spots, McConaughey invites viewers to experience the vehicle through unscripted moments in the commercial.
“Matthew is a natural fit with Lincoln and where we are going as a brand,” said Matt VanDyke, director, global Lincoln. “The transformation of Lincoln is well underway. With the MKC coming to market in a hot, competitive segment, now is the perfect opportunity to share to a wider audience what our brand offers. Matthew is the ideal personality to help us tell this story, and it is only the beginning of what we trust will be a fantastic relationship.”
Lincoln started a new journey in 2012, re-launching the brand and outlining a plan to introduce four all-new products in four years. Following the all-new MKZ midsize sedan is the MKC, a performance-minded, luxuriously crafted and technologically savvy vehicle. This small utility vehicle is a new addition for the brand; a brand focused on quality, compelling design and personal service.
To stay connected to Lincoln as the story unfolds, visit Lincoln’s YouTube page.
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.