Lincoln Motor Company Unveils Lincoln Black Label at Home

DEARBORN, Mich., Nov. 21, 2014 – With the launch of Lincoln Black Label, the luxury automotive company has created Lincoln Black Label at Home, an exclusive getaway intended to introduce luxury clients to the program’s designer themes.

Lincoln partnered with MAS Event + Design and interior design firm hOmE nyc and Condé Nast Media Group to launch Lincoln Black Label in Los Angeles at an exceptional Hollywood Hills property. In different spaces throughout the home, the Center Stage, Modern Heritage, Indulgence and Oasis themes are brought to life through experiential, aesthetic and culinary activations.

The immersive staging plan allows guests to experience the ultimate in luxury, comfort and service, while highlighting all four themes within the home. Lincoln Black Label colors and materials used in the vehicles, such as Venetian leather, Ziricote wood and Alcantara® premium suede, inspired the palette of each room.

During their stay, guests can choose which Black Label vehicle and theme to use for transportation. They will have access to Bespoke Concierge Services and a curated list of luxurious Black Label-inspired experiences for consumers to enjoy, including access to some of Hollywood’s most sought-after locations.

In addition to the Hollywood Hills Black Label home, three more will be unveiled in 2015 in Dallas, Miami and New York City.

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.

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