Lincoln Showcases Black Label with Exclusive Experience at North Bay Village Home

  • Lincoln Motor Company introduces Black Label at Home program in South Florida
  • Black Label at Home brings to life four premium Black Label designer themes in luxurious North Bay Village residence: Center Stage, Indulgence, Modern Heritage and Oasis
  • Exclusive experience introduces potential luxury clients to Black Label available on the 2015 Lincoln MKZ midsize sedan and 2015 Lincoln MKC small utility

The Lincoln Motor Company and its Black Label at Home experience has made a cross-country move, settling into a private residence in North Bay Village, Florida.

Black Label at Home was introduced recently at an exclusive location in the Hollywood Hills, and will continue to New York and Dallas after its stay in South Florida. The program brings to life the four Black Label designer themes available on the 2015 Lincoln MKZ midsize sedan and the 2015 Lincoln MKC small utility.

Black Label is Lincoln’s most elevated expression of luxury and personal service. In addition to enjoying premium materials such as Venetian leather, Alcantara® and designer woods, Black Label customers also receive enhanced personal service amenities including remote vehicle-service calls, off-site concierge visits and membership privileges such as anytime car washes and exclusive dining experiences at upscale restaurants belonging to the Black Label Culinary Collection network.

Black Label at Home is designed to showcase the entire program, with particular attention given to the colors and materials that make up the Black Label portfolio.

The immersive staging plan allows invited guests to experience the ultimate in luxury, comfort and personal service, while highlighting all four designer themes within the home. Center Stage, Modern Heritage, Indulgence and Oasis are brought to life through experiential, aesthetic and culinary activations.

During their stay, guests can also choose which Black Label vehicle to use for transportation. Available are Black Label versions of the Lincoln MKZ and Lincoln MKC. In addition, guests have access to bespoke concierge services and a curated list of luxurious Black Label-inspired experiences, including access to some of South Florida’s most sought-after locations.

To create the experience, Lincoln partnered with MAS Event + Design, interior design firm hOmE NYC and Condé Nast Media Group.

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.