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Shanghai, China, January 8, 2016 –Lincoln, an iconic luxury automotive brand with a heritage linked to presidents, royalty and movie stars, sold 11,630 vehicles in China during 2015, the first full year for the brand in China.
Lincoln offers customers a full SUV line-up in China - the medium-size premium utility Lincoln MKC, the medium-large-size premium utility Lincoln MKX and the full-size luxury SUV Lincoln Navigator, as well as its popular mid-size premium sedan, the Lincoln MKZ.
Lincoln exceeded its dealership expansion plan by opening 33 Lincoln Stores, eight more than planned. Sales performance of these first stores has been strong and three of Lincoln’s top 10 dealerships globally in terms of sales in 2015 are located in China.
“We are very encouraged by the consumer response to Lincoln in China,” said Robert Parker, president of Lincoln China. “Our sales growth and rapid network development are proof that consumers are looking for a new way to shop for luxury products and they are finding it with Lincoln’s one-size-fits-one approach.”
The personalized experience of The Lincoln Way is a mainstay of all Lincoln dealerships, while The Virtual Lincoln Way is bringing the experience online to reach more customers, even those with no immediate access to Lincoln Stores. Launched in September, The Virtual Lincoln Way allows customers to tour a Lincoln Store, video chat with a Lincoln Host and make an appointment for an at home test drive.
Lincoln will continue its expansion in China, with 60 dealerships in 50 cities by the end of 2016. Lincoln also plans to launch the legendary full-size luxury sedan Lincoln Continental – further rounding out Lincoln’s product offering in China.