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NEW YORK, April 14, 2016 – The Lincoln Motor Company continues its commitment to the arts by serving as signature sponsor of the Tribeca Film Festival for the third consecutive year. The event runs April 13-24 in the Tribeca district of New York.
“Lincoln’s partnership with the 2016 Tribeca Film Festival has allowed us to bring the brand’s passion for film, music and innovation to life,” said John Emmert, Lincoln group marketing manager. “Lincoln is injecting a more human approach into the engaging experiences we’re creating, helping the brand connect with the young, aspirational guests in attendance.”
In addition to being the official vehicle, Lincoln is taking an active role in other festival activities, including:
Connecting with younger buyers
Lincoln’s continued sponsorship of the Tribeca Film Festival, in combination with its introduction of new vehicles, underscores the marque’s commitment to resonating with a younger, aspirational buyer. Since 2013, Lincoln has seen retail registrations grow 29 percent among those 35 to 44 years old, with the all-new Lincoln MKC and Lincoln Navigator significantly driving that growth.
Lincoln Black Label
Lincoln Black Label provides the best quality materials in specially curated design themes, along with a host of member privileges. These include annual vehicle detailing, anytime carwashes, and access to a curated list of restaurants where noted chefs will provide an at-your-service dining experience – redefining what it means to shop for, purchase and own a luxury automobile.
For more information on the Tribeca Film Festival, visit tribecafilm.com.
The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about The Lincoln Motor Company, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.