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DETROIT, Mich., Aug. 5, 2022 – Two Detroit-based brands, both with a passion for design, are once again teaming up to create two timepieces – a testament to both brands’ craftsmanship and attention to detail, marking Lincoln’s centennial celebration.
This collaboration builds off the success of last year’s Aviator Shinola® Concept. The Shinola Runwell® styles – Shinola Runwell Sport Chronograph and Shinola Runwell Automatic – will have a limited run of 500 each.
“As we celebrate 100 years with another iconic brand who is equally committed to craftsmanship, design and artistry, we are proud to showcase our combined approach to luxury with these Shinola watches – a memento to mark Lincoln’s anniversary,” said Michael Sprague, North America director, Lincoln.
Both timepieces feature the Lincoln logo engraved on the case back at 6:00 and come with a custom Lincoln 100 Years wooden Shinola watch box. The Shinola Runwell Sport Chronograph features a custom Lincoln branded second sub-eye, beautifully crafted on a 48-millimeter men’s timepiece. With rose gold detail on the bezel as well as black and rose gold dial and hands, the look mirrors the copper accents used in the Aviator Shinola Concept. An available leather strap also sports the Lincoln logo stamped on the tip.
“Shinola and Lincoln both have a reputation for design excellence and a pursuit of craftmanship and quality. Our Runwell Chronograph and Runwell Automatic celebrate the Born in Detroit heritage both brands share, and the commitment to build products that last and are loved over a lifetime,” said Ruthie Underwood, vice president of creative design, Shinola. “We’re honored to partner with Lincoln on this project.”
The Shinola Runwell Automatic timepiece features a custom Lincoln branded seconds sub-eye with a polished stainless-steel case and black leather strap with the Lincoln logo stamped into the tip. The 39.5-millimeter unisex watch features a matte black vellum-textured dial and rose gold numbers.