As today’s full supermoon lights up the sky, Lincoln Black Label celebrates 10 years of specially curated interior experiences with the launch of a new theme. Moonbeam is the newest Lincoln Black Label theme inspired by the tranquility of a lunar landscape coming to the new 2025 Aviator.

“From its inception, Lincoln Black Label has been a differentiator for the brand with meticulous design elements and elevated services only accessible with Lincoln Black Label,” said Megan McKenzie, Head of U.S. Marketing, Lincoln. “These specially designed interior themes and experiences are inspired by the love of travel, the arts, culture, architecture, and more, representing the very best of Lincoln and elevating the ownership experience.”

Available on the Nautilus, Aviator and Navigator, Black Label contributed more than 13 percent of total Lincoln SUV sales through the third quarter of this year and is key to welcoming new clients to the brand.

Moonbeam: An Immersive Experience

Launching on the new 2025 Lincoln Black Label Aviator, Moonbeam takes inspiration from the beauty of space travel and the moon. It evokes a sense of aspiration, enlightenment, and the transformative power of exploration. The design, influenced by the moon's glow and textures, features a new light green moonbeam color, reminiscent of a moon glow, accented with dark green piping. This creates a serene and sophisticated interior that is both elegant and inviting. 

The Moonbeam theme features light green leather seating surfaces with a perforated leather design inspired by a shooting star trail and a laser engraved moon ash applique, creating a pattern reminiscent of the moon’s surface texture over open pore khaya wood. The organic form of the laser design reflects the ethereal glow of the moon. 

For a decade, Lincoln Black Label has created sanctuaries of bespoke comfort and inspired design with a collection of themes. Each theme is inspired by a unique narrative designed to evoke an experience that is uniquely Lincoln, using the finest materials such as premium Venetian leathers and designer woods. Designers tend to the smallest details – from intricate laser-etched wood designs to unique stitching and perforation on the premium leathers – all coming together to bring warmth, comfort and a true feeling of luxury. 

“This year we celebrate a decade of Black Label and take a look at the 19 unique themes offered over the years and coming to our Lincoln portfolio,” said Marcia Salzberg, Lincoln senior color and materials designer. “We’ll continue to evolve our ultimate in Lincoln luxury based on trends and the changing environment, and ultimately draw inspiration from our clients.”

10 Years of Lincoln Black Label

Black Label experience themes created throughout the years include:

• MOONBEAM: Takes inspiration from the awe-inspiring beauty of space travel and Earth’s celestial neighbor, the moon. It evokes a sense of aspiration, enlightenment, and a longing for the transformative power of exploration.
• ATMOSPHERIC: Inspired by the complexion of a stormy day ranging from an ethereal fog to a cleaning rain, transitioning to graceful, crystalized snowflakes.
• ENLIGHTEN: Celebrates the beauty of a sunrise and the dawn of a new day. Premium materials blend to symbolize a quiet morning, a sunrise, a moment of reflection to reconnect with yourself.
• REDWOOD: Experience the celebration of the warmth and beauty found in a redwood forest while evoking a calm and recentered feeling.
• INVITATION: Portrays a sense of intrigue, with the quality of a crafted black paper invitation – handwritten calligraphy that welcomes you to an exquisite home for an intimate evening of celebration.
• CENTRAL PARK: Rich contrasts that strike the perfect balance between the lavish organic oasis and the surrounding skyscrapers, the calm in the chaos, this theme was inspired by one of the first and most famous urban parks in the world.
• FLIGHT: Inspired by the heyday of flight, both exterior and interior are crafted to feel like you're taking to the skies.
• DESTINATION: Travel becomes art with a curated blend of elements that give the cabin texture and depth to help create an environment that’s as adventurous as your next destination.
• VINEYARD: Celebrate life with this tasteful Deep Merlot interior reminiscent of the lush vineyard the fondness for the vintner’s world.
• YACHT CLUB: Captures the magic of a light breeze and calm seas on a warm summer day. Inspired by the watercraft that bears its name.
• GALA: Showcases deep colors and rich textures, inspired by the high fashion and atmosphere of excitement and anticipation inherent at New York’s Met Gala. 
• CHALET: Evokes the contrasting pleasures of the crisp, clean air surrounding the pulse-raising mountain slopes and the welcoming warmth that comforts you as you relax and unwind in the après-ski lodge.
• RHAPSODY: A symphony of sensations, the enchanting theme is inspired by the world of music, sound and style.
• INDULGENCE: A decadent theme inspired by the rich allure of chocolate and through a luxurious blend of flavors and textures, invites you to treat yourself to its singular sensory experience.
• THE MUSE: Inspired by the relationship between a renowned artist of the Dada movement and his muse. This embellished theme explores the artistic culture of the Roaring Twenties, with a nostalgic duotone palette and fine details reminiscent of the intricate Art Nouveau designs of the era.
• THOROUGHBRED: The regal theme honors the distinguished lifestyle of elite horse racing designed to evoke the majesty and strength of a champion.
• MODERN HERITAGE: A contemporary twist on a timeless classic as this theme features a clean aesthetic and avant-garde styling in line with European tastes.  
• CENTER STAGE: Inspired by the fashionable theatre scene, this theme is for those with a flair for the dramatic and in keeping with the magical energy that rises with the striking red curtains on opening night.
• OASIS: Inspired by the restorative feeling that comes from being surrounded by sun and sand, this theme resonates with those looking to simplify their lives and escape to a luxurious, peaceful environment.

Premium Benefits, Delivered

Black Label clients receive a host of exclusive privileges, including Lincoln Access Rewards welcome points, standard premium maintenance, anytime carwashes and special access to a list of premium experiences courtesy of the reward program and the brand’s hospitality network. Since its launch in 2014, Lincoln Black Label certified locations have grown to 164 stores, where they continue to provide the ultimate expression of the Lincoln brand.

The new 2025 Lincoln Aviator is on sale and combines elevated design and connected experiences with standard features including the Lincoln Digital Experience and Lincoln BlueCruise hands-free highway driving technology.

Ordering for the new Moonbeam Black Label theme is now open. Clients can visit www.lincoln.com for more information.

# # #

* 2025 Lincoln Black Label Aviator available at participating Lincoln Black Label Retailers only.