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Gretchen Sauer, brand manager for Lincoln Corsair, is responsible for leading marketing strategy for the vehicle and working to fuel its momentum.
“Corsair is a great product for a younger, affluent client,” says Sauer. “As a small luxury SUV, it truly completes and broadens the Lincoln brand portfolio.”
Sauer’s role with Lincoln started in 2016 when she was appointed product marketing manager, which involved sales forecasting and analytics. Prior to that, she worked as a Ford sales territory manager, based out of Dallas.
“Growing up, my mom was an inspiration and the driving force behind me joining the automotive industry,” says Sauer. “She owns a car dealership and is absolutely passionate about cars and client servicing.”
Those life lessons have stayed with Sauer, who, like her mom, says she works to evaluate product information from both a dealer and client perspective.
A self-described spontaneous traveler, Sauer loves experimenting with gourmet cuisine and is always on the lookout for organic, locally sourced produce for her adventures. A 2012 graduate of The Ohio State University, she is now pursuing an MBA from the University of Michigan.