Joaquin Nuño-Whelan is president of Lincoln, effective May 1, 2025. In this role, he is responsible for leading the brand’s global operations and for the continued evolution and growth of Lincoln as a world-class luxury brand. He will continue to advance the brand’s global product portfolio and develop differentiated, connected experiences for Lincoln customers around the world.

He reports to Lisa Materazzo, Ford’s CMO with dual reporting to Andrew Frick, president, Ford Blue and Model e and interim head of Ford Pro.

Nuño-Whelan brings more than 25 years of global experience in vehicle and technology development to this role, with a strong focus on luxury brands and premium vehicle development. He joined Ford in 2024 as the Vehicle Program Director for full-size utilities.

Prior to joining Ford, he was the senior vehicle line director for new programs at Rivian and held several leadership roles during his more than 20 years at General Motors where he contributed to the development of premium vehicle lines.

Nuño-Whelan holds a bachelor’s degree in mechanical engineering from University of Detroit Mercy and a Master of Science degree from Rensselaer Polytechnic Institute.