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John Jraiche, global director for Lincoln vehicles, is responsible for the end-to-end stewardship of Lincoln’s products enterprise-wide. He leads a global team in North America, Middle East and China focused on developing plans to better meet emerging customer needs in the luxury segment, as well as driving top-line growth and maximizing returns.
Jraiche’s global role is a natural extension of his previous work as the North America lead for the luxury enterprise product line team within Ford Motor Company where he focused on the overall North America Lincoln business. He and the team leveraged customer insights to continuously build the brand and deliver distinctive products and experiences that Lincoln clients want and value as evidenced in the award-winning SUV lineup of Corsair, Nautilus, Aviator and Navigator.
Born and raised in Leamington, Ontario, Jraiche began his career at Ford Motor Company in the Ford College Graduate program as an engineer for Windsor Operations. He has held key leadership positions that have taken him across the globe including chief engineer for Lincoln Corsair, responsible for handling all aspects of the sophisticated and elegant two-row SUV – from concept to development to launch.
His extensive engineering background and experience in manufacturing and business planning have prepared him well for his new position. A veteran of more than 25 years with the company, Jraiche has served as global chief engineer for Ford Fusion and Ford Mondeo and held key engineering and business management roles on Ford Explorer, Ford F-Series and Ford commercial vehicles.
His knowledge of Lincoln is extensive. Jraiche worked on Lincoln in the early 2000s and has watched the luxury brand evolve and transform. “What truly sets this brand apart is our unwavering focus on the client experience,” he says. “We’re not looking to emulate our competitors; we’ve outlined where and what we want to be.”
Jraiche earned a Bachelor of Applied Science degree in mechanical engineering from University of Windsor and holds an MBA with a concentration in finance from Wayne State University.