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John Jraiche, North American luxury director, enterprise product line management, is responsible for managing the Lincoln product cycle plan to better meet emerging customer needs, drive top-line growth and maximize returns.
North American luxury is a key enterprise product line management team within Ford Motor Company focused on the overall Lincoln business; the team uses customer insights to continuously build the brand and deliver products and experiences Lincoln clients want and value.
Previously, Jraiche was chief engineer for Lincoln Corsair, responsible for handling all aspects of the sophisticated and elegant two-row SUV – from concept to development to launch.
His extensive engineering background and experience in manufacturing and business planning have prepared him well for his new position. A veteran of more than 25 years with the company, Jraiche has served as global chief engineer for Ford Fusion and Ford Mondeo and held key engineering and business management roles on Ford Explorer, Ford F-Series and Ford commercial vehicles.
His knowledge of Lincoln is extensive. Jraiche worked on Lincoln in the early 2000s and has watched the luxury brand evolve and transform over the years. “What truly sets this brand apart is our unwavering focus on the client experience,” he says. “We’re not looking to emulate our competitors; we’ve outlined where and what we want to be.”
Jraiche earned a bachelor of applied science degree in mechanical engineering from University of Windsor and holds an MBA with concentration in finance from Wayne State University.