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Megan McKenzie, product marketing manager, The Lincoln Motor Company, is responsible for the alignment of marketing and product development, which includes supporting pricing strategies and future product planning as well as representing the voice of the client. Prior to this, McKenzie served as Lincoln SUV marketing manager.
The Lincoln SUV line includes the Nautilus, Aviator, Navigator and the recently unveiled all-new Corsair.
McKenzie joined the luxury brand in 2011, working in Lincoln field operations after working on the Ford brand for nine years.
She then began working as product marketing manager for the 2017 Lincoln Continental and Lincoln MKZ, launching vehicles with advanced technology and Lincoln’s unique trademark grille. She soon realized that Lincoln was on the path to newfound success.
“That position got me so excited about the brand,” recalls McKenzie, who graduated from the University of Texas in Austin with a double major in marketing and international business. “I was excited about the future and where Lincoln was going.”
After that, she became Lincoln operations manager, central market area, helping dealers learn about and deliver the expected client experience. She then became global advanced product marketing manager before taking on her current challenge of SUVs.
That wealth of experience has given McKenzie a deeper understanding of the Lincoln client, she says, which is invaluable in her position.
“Knowing who our customer is and what they want from a vehicle brand – and how we can bring that to life – is truly critical,” says McKenzie. “I know that they care about the products they invest in and the stories behind them. They care about the experiences they accumulate in their lives – and who they build them with.”
That information impacts how McKenzie does her job, she says, because she’s always thinking about how the client will use and experience one of Lincoln’s utilities.
“For Lincoln clients, it’s not just about owning the vehicle,” she says. “It’s about loving the vehicle they own.”
McKenzie, an avid world traveler, lives in Royal Oak, Michigan. She recently completed her 20th trip to Europe.