Randi Yassay, brand manager for Lincoln Navigator, is responsible for leading the overall marketing strategy for the brand’s flagship vehicle.

Prior to her current role, Yassay has worked on various assignments on the Lincoln team, with expertise in almost all areas of marketing communications, including social, sales events and partnerships. Most recently, she led Tier 1 communications and major projects such as Lincoln’s 100th Anniversary campaign.

A Detroit native, Yassay graduated from Eastern Michigan University. She most enjoys the comradery of the Lincoln team, and the way they come together to ensure the best possible outcome for the brand.

In her spare time, Yassay enjoys spending time with her son, dog, friends and family, outdoor activities and if time allows, reading.