The Next-Generation Ford Everest raised the bar for luxury, sophistication and capability in the mid-size sport utility vehicle (SUV) segment when it was launched in South Africa late last year. Now Ford South Africa is upping the ante once again by expanding the range from two to six derivatives.

Over the last 10 years combined, Ford Mustang® – which is celebrating its 59th birthday – is the world’s best-selling sports car, according to Ford analysis of registration data from S&P Global Mobility

Ford’s Driving Skills for Life (DSFL) free driver training program helps to raise the standard of driving in the country and promote road safety. This year is no exception with its first public event coinciding with the Easter holidays – a notoriously dangerous period on South African roads. By equipping motorists with the necessary skills and awareness, many of these accidents can be avoided to ensure a safe and enjoyable holiday for all.

The Ford Motor Company of South Africa has once again partnered with the READ Educational Trust in the Eastern Cape, by donating much needed funds to the Rally to Read programme. This year, the programme will include a digital literacy element, for the first time.

Hot on the heels of the exciting and trendsetting Next-Generation Ranger Double Cab models that hit the South African market in December last year, Ford South Africa is launching the Single Cab and Super Cab derivatives, scheduled to go on sale in March this year.

A commitment to education and empowering South Africa’s youth was celebrated as Ford South Africa joined the Gift of the Givers Foundation in commemorating the completion of newly constructed classrooms and extensive renovations to existing infrastructure at Solomon Mahlangu Freedom School, located in Mamelodi, Pretoria.

Ford South Africa has honoured the achievements of its entire dealer network at the annual Merit Club and Dealer of the Year Awards. The prestigious ceremony was once again a highlight of the year and epitomised the philosophy of actively working together and evolving. All this while elevating the performance and status of the Ford brand and its Next-Generation products that have been launched recently – the sumptuous Everest sport utility vehicle, the sophisticated Ranger and the mighty 292kW V6-powered Ranger Raptor.

The Ford Motor Company Fund through a Global Giving grant, partnered with the READ Educational Trust to hold its first Rally to Read event, launching the three year programme within the areas surrounding Ford’s Silverton Assembly Plant this February.

The Next-Generation and next-level Ford Ranger Raptor has arrived. Built to dominate in the desert, master the mountains and rule everywhere in between, the second-generation Ranger Raptor raises the off-road performance bar as a pickup built for true enthusiasts.

After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.