Ford’s stated objectives are to create a better world by providing customers with innovative products and services, enhancing peoples’ lives, and making a difference in the regions in which it operates. The latter two goals are especially true of its wide range of community empowerment and upliftment initiatives, as well as its far-reaching environmental conservation programmes.

With sinister looks, tailored aerodynamics and a specially tuned Coyote 5.0-litre V8 engine, the Ford Mustang Dark Horse sets a new benchmark for American street and track performance that could only come in a Mustang.

Let's face it, battling heavy traffic on the drive to work, can be a grind. Indeed, the average Capetonian driver spends an average of 42 minutes per day in traffic1, or 163-hours per year.

Nothing compares to the exhilarating feeling of buying a new car. It’s more than just a vehicle; it’s a milestone, a symbol of independence, mobility, and personal achievement. A new vehicle also comes with the responsibility of maintaining its performance and longevity, and this can feel overwhelming, especially when faced with a maze of terminology and jargon.

The 2024 South African Rally-Raid Championship (SARRC) has been fast, furious and fiercely competitive throughout this year, and this theme continued through to the final round – the Renault KEC 400, held at Legends Adventure Park, east of Pretoria, on 8 and 9 November – where the Neil Woolridge Motorsport (NWM) Ford Rally-Raid Team scored its third podium of the season.

The 2024 South African Rally-Raid Championship (SARRC) has been fast, furious and fiercely competitive throughout this year, and this theme continued through to the final round – the Renault KEC 400, held at Legends Adventure Park, east of Pretoria, on 8 and 9 November – where the Neil Woolridge Motorsport (NWM) Ford Rally-Raid Team scored its third podium of the season.

The seventh-generation Mustang is now available in South Africa, delivering the most exciting and visceral version yet, from its fighter jet-inspired digital cockpit to the advanced 5.0-litre V8 engine and its edgier yet timeless exterior design.

The action-packed South African Rally-Raid Championship (SARRC) is set to draw to a close on 8 and 9 November 2024, and the Neil Woolridge Motorsport (NWM) Ford Rally-Raid Team will be giving it everything to wrap up the season on a high at the seventh and final round of the series

Ford South Africa’s 100th anniversary is more than a milestone, it’s a testament to resilience, unity, and an enduring legacy. As the first automaker to set roots in South Africa, Ford’s century-long journey has been one of constant growth, innovation, and an unwavering commitment to making a positive impact on both its people and the communities around it.

More than 40 percent of South Africans are considering purchasing an electrified vehicle1 in the next five years according to a recent survey2 by Ford Motor Company, with most preferring hybrid technology.

It has been an entire year since Ford South Africa kicked off its Centenary celebrations, marking the company’s exceptional legacy that helped create and shape the automotive industry that we have today – one that, in 2023, accounted for 5.3 percent of the country’s total GDP and 21.9 percent of its manufacturing output according to Naamsa, the Automotive Business Council*.

Lynn Simoncini never thought of herself as an innovator when she received her breast cancer diagnosis in 2022. However, after a double mastectomy, she found herself grappling with an unexpected source of pain during a routine activity — driving.

Ford Performance welcomes world-renowned rally and off-road driver Mattias Ekström, who will be joining its team for the 2025 Dakar Rally and thus completing the driver lineup. Ekström, a two-time DTM champion, World Rallycross champion, and experienced rally raid competitor, will join Mitch Guthrie Jr, Nani Roma, and Carlos Sainz Sr in piloting the Ford Raptor T1+ in one of the world’s most demanding motorsport events

World Rivers Day, celebrated on Sunday, 22 September 2024, is a global event that underscores the importance of rivers and their conservation. Rivers are essential to ecosystems, biodiversity, human life, and economic activities. They provide fresh water which is vital for drinking, agriculture, industry, and energy, making them indispensable to life on Earth.

The Phakisa 400, the penultimate round of the 2024 South African Rally-Raid Championship (SARRC), delivered a challenging mix of extremely dry and dusty conditions along with an exceptionally fast pace, which saw Gareth Woolridge and Boyd Dreyer (#200) finishing fourth overall and in the Ultimate (T1+) class after almost 450km of flat-out racing in their Neil Woolridge Motorsport (NWM) Ford Ranger

The new Ford Tourneo raises the bar in the multi-activity vehicle segment, featuring a new platform engineered for maximum versatility and comfort. It is designed to enhance the ownership experience for both personal use and business customers, offering spacious accommodation for up to eight occupants

The Neil Woolridge Motorsport (NWM) Ford Rally-Raid Team is hoping to repeat its good fortunes at the Phakisa Raceway near Welkom when the South African Rally-Raid Championship (SARRC) returns to the venue for Round 6 of the 2024 season.

Ford South Africa reinforces its commitment to education and literacy through lasting legacy projects like Rally to Read and the construction of 100 Early Childhood Development Centres across disadvantaged communities

Ford will soon be launching the new seventh-generation Mustang in South Africa, delivering the most exciting and visceral version yet, from its fighter jet-inspired digital cockpit to the advanced 5.0-litre V8 engine and its edgier yet timeless exterior design.

OurFordStory - Women of Ford

Motorsport is a cruel mistress as anyone involved in this adrenaline-fuelled circle knows all too well, and the Neil Woolridge Motorsport (NWM) Ford Rally-Raid Team certainly experienced the highs and lows of racing at the highest level at this weekend’s intense back-to-back Rounds 4 and 5 of the South African Rally-Raid Championship in the Free State town of Parys.

The South African Rally-Raid Championship (SARRC) is set to kick off the second half of the season with two action-packed back-to-back races in Parys, Free State, on 16 and 17 August 2024, and the Neil Woolridge Motorsport (NWM) Ford Rally-Raid Team will be going all-out to maximise its points-scoring opportunities.

The annual Enactus National Exposition, a premier event for student entrepreneurs, has once again showcased the immense creativity and enthusiasm of its participants. This vital platform for learning, engagement and collaboration highlights how student-led projects and enterprises drive progress through entrepreneurial action.

Early childhood development (ECD) in disadvantaged areas of South Africa is taking centre stage during Mandela Month with the handover of the first batch of 27 newly constructed ECD centres by Ford South Africa in partnership with the Nelson Mandela Foundation and the Department of Basic Education.

We are so pleased to share the latest video from Ford SA's 'Our Ford Stories' video series, coinciding with Ford South Africa's centenary celebrations.

The Neil Woolridge Motorsport (NWM) Ford Rally-Raid Team overcame a tough and unforgiving outing at the TGRSA Safari 1000, Round 3 of the South African Rally-Raid Championship, by bringing their EcoBoost V6-powered and Shell-backed Ford Rangers home second and fourth overall.

Ford South Africa has commenced the introduction of the new Transit Custom commercial vehicle range with the launch of the Base Long Wheelbase Van initially, with additional derivatives to follow later this year.

It gives us great pleasure to share the latest video from Ford South Africa’s 'Our Ford Story' video series, coinciding with Ford South Africa's centenary celebrations

A million of anything is a huge number. Now imagine one million Ford Rangers being lined up bumper-to-bumper, starting at Ford South Africa’s Silverton Manufacturing Plant in Pretoria and heading due north through Africa. Ford’s segment-defining pick-ups, or bakkies in South African vernacular, would reach all the way to Egypt’s southern border – some 5 300km away

The inaugural Vryheid 400, Round 2 of the extremely competitive South African Rally-Raid Championship (SARRC) held in the northern KwaZulu-Natal farming town on 24 and 25 May, delivered on its promise of providing a tough but exciting challenge for competitors. However, this new event, which was sponsored by PS Laser Promac, delivered mixed fortunes for the Neil Woolridge Motorsport (NWM) Rally-Raid Team which looked set for top results, and came tantalisingly close to scoring a podium finish.

The Ford Wildlife Foundation (FWF) proudly supports Sea Search Research and Conservation (SSRC) NPC, a leading marine research organisation founded in 2014 by Dr Simon Elwen and Dr Tess Gridley. Through the invaluable assistance of the versatile Ford Ranger provided by the FWF, Sea Search has made significant strides in marine research, and conservation across Southern Africa.

The Neil Woolridge Motorsport (NWM) Ford Rally-Raid Team will be back in action at Round 2 of the South African Rally-Raid Championship (SARRC), the inaugural PS Laser Promac Vryheid 400, which takes place in KwaZulu-Natal on 24 and 25 May 2024.

Compiling a bucket list of great movies which featured the products of the Ford Motor Company is more a case of the ones that you’d need to leave out, rather than cherry-picking the celluloid masterpieces which had a Ford deserving of at least a co-starring credit.

The iconic, performance-focused Shelby brand is gearing up for another action-packed Simola Hillclimb, where they will attempt to win their respective categories with an array of vehicles steeped in motorsport heritage.

Environmental education and conservation is critical for the future of South Africa, a country known for its diverse wildlife and natural beauty. Ford has been producing and selling vehicles in South Africa for 100 years and recognises the need to support conservation and environmental sustainability.

The arrival of the new Territory heralds Ford’s entrance into the five-seater small sport utility vehicle segment with a stylish and compelling package that provides exceptional space, comfort, smart technologies and safety.

In celebration of International Leopard Day on May 3, 2024, the Ford Wildlife Foundation (FWF) continues its unwavering support for the Cape Leopard Trust (CLT) in its mission to preserve the Cape's leopard population and their habitats. This collaboration represents a shared commitment to wildlife conservation and sustainable community engagement in South Africa's Western Cape.

The opening round of the 2024 South African Rally-Raid Championship (SARRC) proved as exciting as it was dramatic, and it was a strong debut for the new Neil Woolridge Motorsport Ford Ranger Ultimate – but one that unfortunately didn’t translate into the expected results for the NWM Ford Rally-Raid Team.

Sixty years ago to the day, Ford unveiled the original Mustang at the World’s Fair in New York. Representing a new generation of accessible sports car, the Mustang was a hit right from the start and remains Ford’s longest-running nameplate in continuous production. To celebrate this exceptional heritage and mark the special birthday, a wide range of Mustang 60th Anniversary events are being held globally on 17 April, 2024.

The Neil Woolridge Motorsport (NWM) Ford Rally-Raid Team is embarking on an exciting new era in the 2024 South African Rally-Raid Championship (SARRC) with the launch of a new car, a new major sponsor and the goal of defending the Overall Production Vehicle and class titles it won last year.

SVI Engineering, leading specialist manufacturer of armoured products in South Africa, has released more details on its recently launched – and suitably upgraded – B6 Stopgun V3.0 armouring package for the latest-generation Ford Ranger.

Ford South Africa has commenced the introduction of the new Transit Custom commercial vehicle range with the launch of the Base Long Wheelbase Van initially, with additional derivatives to follow later this year.

It gives us great enjoyment to share the newest video from Ford SA's 'Our Ford Stories' video series, coinciding with Ford South Africa's centenary celebrations.

The World Wildlife Fund ranks South Africa as the world's third most biodiverse country. That means you should explore South Africa by vehicle because whichever direction you travel, there are indeed inspiring landscapes and diverse rural communities.

Ford’s Driving Skills for Life (DSFL) program continues to enhance driving standards and promote road safety. This ensures that more motorists are equipped with these necessary and potentially life-saving skills, as they embark on journeys over the Easter Holidays – a time known for increased road risks. By empowering drivers with essential skills and awareness, the program aims to prevent accidents, ensuring a safe and enjoyable holiday season.

Following the recent launch of the adventure-ready Ranger Wildtrak X, Ford is introducing even greater diversity and customer appeal to the Ranger line-up in South Africa with the launch of the all-new Ranger Tremor.

As the world gears up to celebrate World Water Day on March 22, the Ford Wildlife Foundation (FWF) reaffirms its commitment to water conservation efforts across Southern Africa. Amidst South Africa's water scarcity crisis, the FWF collaborates with various conservation projects to revitalise dwindling water species populations, leveraging the capabilities of the Ford Ranger to facilitate access to crucial water sources.

Ford South Africa's Celebration of the Century Competition has culminated in a heartwarming event where Lodewikus Erasmus claimed the grand prize – the full purchase price of the Ranger Wildtrak which he bought from Human Auto Bloemfontein during the competition’s entry period.

The arrival of the new Territory heralds Ford’s entrance into the five-seater small sport utility vehicle segment with a stylish and compelling package that provides exceptional space, comfort, smart technologies and safety.

Ford’s Cortina was a car that redefined the boundaries between small and medium-sized cars that existed until that time. When the Mark I version launched in late 1962 it had a 1.2-litre engine, a unit that would normally be associated with a light car. And yet the performance on offer was close to the levels of the medium-sized cars of that era, and the same had to be said for the packaging of the bodywork.

Ford Motor Company Fund and Ford South Africa, in collaboration with READ Educational Trust (The Rally to Read Projects), have rolled out the second Pretoria-based rally, reinforcing the company’s commitment to educational literacy. As part of the three-year project, Ford Fund provides an annual grant of R1.36-million, benefiting six schools in three different areas surrounding its Silverton Assembly Plant in Pretoria.

In the heart of the Winelands is the farming town of Wellington, nestled against the foot of the Limietberg Mountains. Wellington is famous to the motoring enthusiast for being the gateway to Bain’s Kloof Pass, one of South Africa’s more famous passes. Wellington, though, has another erstwhile motoring connection, André Wessels, a Ford enthusiast who has been collecting and lovingly restoring Ford’s most prominent car produced between 1908 – 1927, the Model T. What makes the Model T unique is that it’s Ford’s first and universal car that brought affordable mobility to the masses.

Here is the latest video in the Our Ford Stories series for your kind editorial consideration, the latest instalment takes a look at Gerhard Fouche’s incredible collection of Ford tractors.

Ford is once again setting new benchmarks in the highly competitive bakkie segment with the launch of the Ranger Platinum – the most luxurious and sophisticated Ranger ever

The Dakar Rally is renowned as one of the world’s toughest motorsport events, and with good reason. It takes place over two punishing weeks where competitors and vehicles are pushed to the absolute limit in some of the most unforgiving terrain on earth.

Ford South Africa has confirmed the line-up and specifications for the all-new Territory, which will arrive in local Ford showrooms in the second quarter of 2024. The Territory is a spacious five-seater sport utility vehicle (SUV) that brings a commanding presence and smart technology to the segment.

Designed and engineered by a global team headquartered in Australia, the Ranger is now sold in more than 180 markets around the world, and continues to build a reputation for quality, reliability and durability.

In a nation grappling with the challenges of poverty, high levels of unemployment and a lack of access to essential healthcare and education, Ford South Africa is driving positive social transformation through its impactful corporate social responsibility (CSR) programs. Ford’s unwavering commitment to creating lasting change in the country has been bolstered through the commitment of around R45-million in the last year to various community projects and initiatives to help address these issues.

Following the recent launch of the adventure-ready Ranger Wildtrak X, Ford is introducing even greater diversity and customer appeal to the Ranger line-up in South Africa with the launch of the all-new Ranger Tremor.

The existence of Ford Motor Company can be attributed to motorsport, as its success in car races led to the creation of the Ford Motor Company. Not only was the company there for the sport’s inception but it was also instrumental in the evolvement of motor racing over the past century.

Ford has launched the exciting Puma in South Africa, introducing its vibrant SUV-inspired compact crossover to local customers. The Puma fuses an unmissable silhouette, uncompromised load space and interior comfort, along with Ford’s multiple award-winning 1.0-litre EcoBoost engine.

Ford Pro has earned double honours, claiming the International Van of the Year (IVOTY) award and the International Pick-up Award (IPUA) for its all-new Transit Custom van and all-new Ranger pickup.

History was made at the final round of the thrilling and exceptionally competitive South African Rally-Raid Championship (SARRC) this weekend when Gareth Woolridge and Boyd Dreyer earned their first overall Production Vehicle championship, along with the premier Class FIA T1+ title, at the Waterberg 400 in the farming community of Koedeskop near Thabazimbi in the Limpopo Province.

Ford Motor Company is celebrating its proud 100-year legacy in South Africa with the announcement of a R5.2 billion (US$272 million) investment in its local operations for production of the first-ever Ford Ranger Plug-in Hybrid Electric Vehicle (PHEV).

From the Model T to the Mustang Mach-E, innovation, reimagination and reinvention define Ford’s commitment to creating the most desirable products and services globally.

Model T Marriage Carriage

The South African Rally-Raid Championship (SARRC) is set for a mighty showdown at the seventh and final round of the 2023 season, with the Neil Woolridge Motorsport (NWM) Ford Castrol team of Gareth Woolridge and Boyd Dreyer (#277) leading the charge in both the Production Vehicle and Class T1+ standings

Ford South Africa has developed and launched several iconic cars for local enthusiasts over the decades. Many of these developments have been unique to the South African market, building the Ford brand and heritage on our local roads and racetracks.

As many of you may be aware, 2023 is a very important year for Ford in South Africa as it marks our Centenary – our remarkable 100th birthday!

Engineered to go further off-road without compromise, Ford’s new Ranger Wildtrak X is built to help owners tackle daily adventures and weekend escapes with a host of new trail-ready technologies and equipment.

The Ford Wildlife Foundation (FWF) has a long and proud legacy of supporting environmental research, conservation and education across Southern Africa over the past three decades, and is currently involved with 29 projects across the region.

In today’s fast-paced, interconnected world, it’s almost impossible to envision life a century ago without the modern conveniences we now take for granted, such as computers, high-speed internet, smartphones, air travel, and automobiles, which are so fundamental to everything we do. Ford has played an integral role in South Africa’s history since establishing its local operations in 1923, boasting a proud tradition of pioneering achievements and industry milestones over the past century.

Ford is set to launch the exciting Puma in South Africa in October 2023, introducing its vibrant SUV-inspired compact crossover to local customers. The Puma fuses an unmissable silhouette, uncompromised load space and interior comfort, along with Ford’s multiple award-winning 1.0-litre EcoBoost engine.

For adventurers who need to tow, the Ford Everest’s rugged capability, innovative technologies and smart safety features make hitching and hauling a trailer or caravan easier, safer, and more convenient than ever.

The 2nd of September marks International Vulture Awareness Day, and the Ford Wildlife Foundation (FWF) is supporting an innovative initiative to protect our region’s biodiversity through environmental education, research, and conservation projects across Sub-Saharan Africa. At the core of their mission is the locally assembled Ford Ranger Double Cab 4x4, a key mobility asset that is advancing Cape vulture (Gyps coprotheres) research in KwaZulu-Natal (KZN) and the Eastern Cape

The South African Rally Raid Championship (SARRC) raised the ante for competitors on 18 and 19 September 2023 by scheduling back-to-back races for rounds four and five of the 2023 season in the Free State town of Parys. The event lived up to all expectations of being a tough test for the teams and vehicles, with almost 750km of fierce competition playing out in the dry and extremely dusty winter conditions over the two days.

Deep inside a metal storage garage hidden behind a wind tunnel building in Allen Park, Michigan, a handful of team members gathered in 2021 for a new, after-hours mission that on paper felt like an impossible dream: design a Mustang to take on the best of European sports cars.

Community members and a school in Komani (formerly Queenstown) in the Eastern Cape are the latest beneficiaries of disaster relief support from Ford and Gift of the Givers Foundation, following torrential rain and extensive flooding experienced in the area during February 2023.

Coming off the high of an impressive one-two finish at the tough 1 000km Botswana Desert Race in June 2023, the Neil Woolridge Motorsport (NWM) Ford Castrol Team is relishing the opportunity to get back in the action at the Parys 400 – a double-header for rounds four and five of the extremely competitive South African Rally Raid Championship (SARRC) on 18 and 19 August.

The Sandton Convention Centre bore witness to a display of innovation and social impact as the Enactus South Africa National Exposition unfolded on Wednesday, 19th July 2023. The Enactus Exposition was attended by over 700 youth from universities around South Africa, academic staff, top business executives, sponsors as well as Enactus Alumni

Engineered to go further off-road without compromise, Ford’s new Ranger Wildtrak X is built to help owners tackle daily adventures and weekend escapes with a host of new trail-ready technologies and equipment.

Ford’s major investment in its South African operations for the Next-Generation Ranger is delivering on its ambitious targets, achieving record production and the highest quality levels to date for the Silverton Assembly Plant in Pretoria.

The Neil Woolridge Motorsport (NWM) Ford Castrol Team scored an emphatic one-two finish in the EcoBoost V6-powered T1+ Ford Rangers at Round 3 of the South African Rally Raid Championship (SARRC), which was held in Jwaneng, Botswana, from 23-25 June 2023.

An extreme racing version of the Ford Ranger will lead the expansion of Ford Performance global off-road racing to include the famed Dakar Rally in 2024 and beyond

In a ground-breaking achievement, the Ranger has become the first bakkie (pick-up) to secure an overall win in the prestigious South African Car of the Year competition. Ford further asserted itself in the awards by taking second place overall with the Everest.

The Next-Generation Ford Everest raised the bar for luxury, sophistication and capability in the mid-size sport utility vehicle (SUV) segment when it was launched in South Africa late last year. Now Ford South Africa is upping the ante once again by expanding the range from two to six derivatives.

Ford South Africa is expanding the Ranger line-up with an exciting and adventurous all-new model, the Wildtrak X, which will make its debut at this year’s NAMPO Harvest Day, taking place from 16-19 May in the Free State.

The 2023 South African Rally Raid Championship (SARRC) was expected to start with a bang, and the opening round at the Nkomazi 400 certainly didn’t disappoint. The fiercely competitive series now heads to the Sugarbelt 400 in Eston, Kwazulu-Natal, for Round 2 on 12 and 13 May 2023 where the battles will intensify.

After three full days of riveting motorsport action at the 13th running of the Simola Hillclimb, both Ford and Shelby South Africa came away with silverware, and in some classes the overall win.

The Next-Generation Ford Everest raised the bar for luxury, sophistication and capability in the mid-size sport utility vehicle (SUV) segment when it was launched in South Africa late last year. Now Ford South Africa is upping the ante once again by expanding the range from two to six derivatives.

Over the last 10 years combined, Ford Mustang® – which is celebrating its 59th birthday – is the world’s best-selling sports car, according to Ford analysis of registration data from S&P Global Mobility

Ford’s Driving Skills for Life (DSFL) free driver training program helps to raise the standard of driving in the country and promote road safety. This year is no exception with its first public event coinciding with the Easter holidays – a notoriously dangerous period on South African roads. By equipping motorists with the necessary skills and awareness, many of these accidents can be avoided to ensure a safe and enjoyable holiday for all.

The Ford Motor Company of South Africa has once again partnered with the READ Educational Trust in the Eastern Cape, by donating much needed funds to the Rally to Read programme. This year, the programme will include a digital literacy element, for the first time.

Hot on the heels of the exciting and trendsetting Next-Generation Ranger Double Cab models that hit the South African market in December last year, Ford South Africa is launching the Single Cab and Super Cab derivatives, scheduled to go on sale in March this year.

A commitment to education and empowering South Africa’s youth was celebrated as Ford South Africa joined the Gift of the Givers Foundation in commemorating the completion of newly constructed classrooms and extensive renovations to existing infrastructure at Solomon Mahlangu Freedom School, located in Mamelodi, Pretoria.

Ford South Africa has honoured the achievements of its entire dealer network at the annual Merit Club and Dealer of the Year Awards. The prestigious ceremony was once again a highlight of the year and epitomised the philosophy of actively working together and evolving. All this while elevating the performance and status of the Ford brand and its Next-Generation products that have been launched recently – the sumptuous Everest sport utility vehicle, the sophisticated Ranger and the mighty 292kW V6-powered Ranger Raptor.

The Ford Motor Company Fund through a Global Giving grant, partnered with the READ Educational Trust to hold its first Rally to Read event, launching the three year programme within the areas surrounding Ford’s Silverton Assembly Plant this February.

The Next-Generation and next-level Ford Ranger Raptor has arrived. Built to dominate in the desert, master the mountains and rule everywhere in between, the second-generation Ranger Raptor raises the off-road performance bar as a pickup built for true enthusiasts.

After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.

After more than 20 years, and as F1 transitions to a new and more electrified future, now is the time for Ford to make its long-awaited return to the FIA Formula One World Championship.