You’ve invested in a premium vehicle – here are some ways to keep it in top condition, even in blazing heat.

The Lincoln Motor Company, in late 2017, announced it was discontinuing its ‘MK’ model naming strategy in favour of actual names – a move that sent tremors through the motoring world but one that has since imbued the Lincoln brand with a sharp focus on customer experience. While other manufacturers continue to use alphanumeric nomenclature to identify their individual models, Lincoln has set its own course with names that perfectly summarise the individual attributes that make each of its models stand out as truly special and unique.

On Feb. 4, 1922, Henry Ford, with encouragement from his wife Clara and his son Edsel Ford, purchased The Lincoln Motor Company from distinguished inventor and automotive engineer Henry Leland for $8 million. The transaction set in motion the creation of an iconic American luxury brand.

Lincoln Middle East closed 2021 by announcing its strongest year-to-date sales figures since 2015. The close of the year also marked the luxury automaker’s highest-selling quarter since January-March of 2015, with sales up 27% over the fourth quarter of 2020. Overall, Lincoln sold 30% more vehicles in 2021 than 2020, with the Corsair (183%) and Aviator (40%) leading this growth.

Lincoln Middle East continues its impressive sales pace through 2021, with the luxury brand having had its best year-to-date since 2015. In July, new Lincoln sales increased by 41% compared to the same period last year, with August and September experiencing a 40% and 31% increase, respectively.

The Lincoln Motor Company continues its drive to overhaul the experience of purchasing a new vehicle, providing customers with transparent, trouble-free experience that are perfectly aligned with the luxury and refinement designed and built into each of its four SUV models.

The Lincoln Motor Company will be celebrating its 100th anniversary in 2022 and continues to set new standards in the luxury vehicle sector across some of the most competitive regions in the world. With a newly honed and refined four-model range of exceptional SUVs, Lincoln’s more focussed recent approach has reaped huge dividends for the company, which has for decades enjoyed a reputation for class-leading design and refinement.

Lincoln Middle East fans can start welcoming the redesigned and refreshed 2021 Nautilus luxury crossover into their home from today, with the newest model certain to continue the momentum and popularity it’s enjoyed since launch two years ago.

Lincoln, is amongst the longest established US automotive brands, with a history as rich as it is extensive, helping to propel continuous new sales records across the Middle East and beyond. Yet for all the familiarity this aspirational brand deservedly enjoys, there is a wealth of fascinating, little-known Lincoln facts – information that helps paint a picture of remarkable, steely determination to be the very best and most luxurious, explaining the company’s continued success and its laser-like focus on the future. Here are 10 facts about Lincoln you probably weren’t aware of

Lincoln once again takes home the top spot in this year’s AutoPacific Vehicle Satisfaction Survey – awarded the Top Premium Brand for the second year in a row.