Lincoln, is amongst the longest established US automotive brands, with a history as rich as it is extensive, helping to propel continuous new sales records across the Middle East and beyond. Yet for all the familiarity this aspirational brand deservedly enjoys, there is a wealth of fascinating, little-known Lincoln facts – information that helps paint a picture of remarkable, steely determination to be the very best and most luxurious, explaining the company’s continued success and its laser-like focus on the future. Here are 10 facts about Lincoln you probably weren’t aware of
Lincoln continues its growth in the Middle East market, despite continued challenges posed by global conditions, having posted remarkable sales figures for the first part of 2021. During H1 of this year, the brand increased sales by a staggering 54 per cent compared to the same period in 2020 – its most significant H1 growth in years. Sales of Corsair increased by 98 per cent compared to the previous year, with Aviator sales being even more impressive, growing by 108 per cent.
Lincoln continues to steadily steer through challenging times with a successful first quarter of 2021 in the Middle East. The brand announced a 21% increase in sales in the GCC; the highest first quarter increase since 2016. The top performing models in the first quarter included Lincoln’s flagship model, the Navigator, which grew by 7% vs. the prior year, next to the Aviator and Corsair which grew by 108% and 98% respectively.
For those looking for convenience and control, the Lincoln Cosair seamlessly blends everyday technology comforts and leading-edge safety features into an effortless onboard system that puts drivers in control like never before.
Despite a challenging year that brought unprecedented events, Lincoln Middle East achieved a significant 11.7% sales growth in 2020, and closed off a strong fourth quarter that outperformed 2019 by a staggering 16%.
As 2020 comes to a close, many of us may have taken a few days off to spend with family, or scheduled a little alone time to do a self-appraisal following a trip round the sun like no other. But there is a lot to be said of switching off, rebooting, and devoting some hours to mindless fun in the form of films.
In a world filled with noise and distraction, Lincoln introduces the new Nautilus showcasing the brand’s signature design, elevated technology and a new interior that brings a sense of calm and sanctuary to the midsize luxury SUV segment.
Though reassuring advancements and results relating to vaccines have been all the buzz globally in recent weeks, it does not mean we should not still be exercising a degree of Covid-based caution. It also, however, doesn’t mean we can’t enjoy a tailored semblance of familial activity normality.