Lincoln Continental Concept 30-way Seats Preview new era of Wellness and Luxury

  • 30-way seats previewed in Lincoln Continental Concept can create a feeling of wellness through improved support of the body, massage features and more adjustability
  • Comfort and functionality complemented by sumptuous materials such as Venetian leather and a modular design that allows further personalization options
  • Key innovation is patented flexible comfort carrier suspension system that supports and conforms to a wide range of body types, taking stress off shoulders and neck


DEARBORN, Mich., Aug. 5, 2015 – Feeling refreshed and rejuvenated – even after a long trip – is possible with the 30-way seats introduced in the Lincoln Continental Concept.

“The next frontier to serve the luxury automotive client is a seat that conforms to and supports the body – a seat that feels as if it were personally tailored for you each time,” said Johnathan Line, advanced seat innovation supervisor and technical expert.

In addition to greater adjustability than previously offered to better tailor and personalize their experience, improved comfort comes from a patented flexible comfort carrier.

This suspension system of plastic and a thin layer of foam flexes around the body, helping take stress off the shoulders and neck.

“The new design of the Lincoln 30-way seats goes beyond the one-size-fits-all design seen in the past,” said Line. “It conforms to your body and supports it in ways not previously possible.”

Lincoln seats engineers studied first-class and private airplane seats for possible applications. Lisa Senters-McDermott, CEO of Jet Senters Aviation, believes luxury drivers will welcome the influence of high-end aviation seating.

“Private aviation caters to no-compromise clients,” said Senters-McDermott. “These seats certainly seem as if they spring from an elevated, no-compromise approach.”

Support for the lower body and legs is provided by two extending thigh cushions, each independently adjustable. The cushions can be extended or moved up or down.

This allows the driver to further personalize the adjustments and give support as needed to each leg independently, recognizing the different needs for each leg - one is at rest while the other engages the pedals.

“That planned relaxing weekend getaway can get off to a sour start if you’re tired and stressed upon arrival – you end up needing a rest for your rest,” said luxury travel expert Dena Roché. “A seat that offers a wide range of adjustments, more support and massage and other amenities can help leave the driver refreshed, alert and ready to enjoy that getaway.”

Additional comfort is provided by massage functions in the back and cushion. The rolling-pattern massage is designed to help reduce muscle fatigue, aches and pains by keeping muscles and blood vessels stimulated in the legs and lower back.

The seats can be heated, and cooling vents are included as well.

“Creating a seat that tailors itself to your body and can be adjusted to the situation to make you more comfortable can be a big benefit,” said Christopher Kempski, an ergonomist for Ergo Concepts, LLC. “In my field, we develop solutions for industries that create the best possible fit between workers and their tasks – in essence reducing fatigue. When the body tires, the mind follows, so keeping the body refreshed is vital.”

A look at what can be adjusted
As of July 2015, over 50 patent disclosures related to the 30-way seats have been filed in the United States to date, with over 100 more disclosed or under review. Here’s a look at what can be adjusted:


Number of Ways





Head restraint


Upper back bolster support


Cushion extension

4 (two movements on each side)

Thigh support

4 (two movements on each side)



Bolster (back)


Bolster (cushion)


“The Lincoln Continental Concept previews the next era for Lincoln, including luxury automotive seating,” said Dan Ferretti, senior technical leader. “The 30-way seats reflect the focus on providing the total luxury experience for the client.”

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit or

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