Ford Dunton Campus, Basildon, UK – 8th April 2025: As car owners across the UK weigh-up whether to buy an electric vehicle, Ford launches unique-to-market Ford Power Promise for its new electric vehicle buyers, making it easy for drivers to make the switch.
Results from a recent Ford survey of 5,000 drivers across Europe found that 25 percent of customers feel more uncertainty and complexity when buying an electric car; one out of every 8 people find it too difficult to arrange charging at home; one third of respondents believe that electric vehicles take too long to charge; and over 30 percent of people are concerned about overall battery life. 1
Ford Power Promise gives drivers peace of mind when switching to new electric vehicle technology, making it easy to charge at home, and save time and money.
UK Ford Power Promise
Free home electric car charger and free standard installation2 to save time and money going electric, so drivers can fill up at home and start each day ready to go
Lisa Brankin, Chair and Managing Director, Ford UK, said: “Switching into an electric vehicle for the first time can be a daunting prospect for some drivers, so Ford have decided to simplify and de- stress the entire ownership experience by launching a one-of-a-kind promise to new electric car buyers. This commitment from Ford aims to entice new buyers into the exciting world of electric vehicles and stimulate additional demand for our freshest-ever lineup of electric passenger cars.”
Building on the company’s existing partnership with Octopus Energy – the UK’s largest energy supplier - Ford Power Promise customers will also benefit from ‘Intelligent Octopus Go’ smart energy tariff, which charges your electric vehicle for just 7p/kWh overnight, saving up to 70 percent of your energy costs compared to price cap rates. This energy tariff can automatically optimise charging to make use of cheaper off-peak electricity, and lower energy prices when the wind is blowing and the sun is shining. This means fully charging the new Puma Gen-E can cost as little as £3.23.
Alex Schoch, Director of Flexibility, Octopus Energy said “With every electric car that takes the road, we’re getting closer to zero emissions transport – but to reach the finish line, we need to make green driving cheap and accessible. Working together with Ford, we’re able to create a compelling incentive for drivers to make the switch to electric, saving their pocket and the planet at the same time.”
Ford’s offer is applicable across all of Ford’s electric passenger vehicle line up including the all- electric Explorer, 3 all-electric Capri, 4 all-electric Puma Gen-E, 5 all-electric Mustang Mach-E, 6 all- electric E-Tourneo Custom 7 and all-electric E-Tourneo Courier. 8 A £500 cash alternative to the offer of free home charger, standard installation and Home Energy Bonus is available. Full details available here: http://ford.co.uk/hybrid-electric/power-promise
Ford Pro continues to offer it’s £10 home charger offer for commercial vehicle customers that includes a home charge point, standard installation, a five-year hardware warranty and 12 months’ complimentary access to Ford Pro home charging software. The offer is available with the E-Transit Custom 9 and the E-Transit. 10
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Notes to Editors:
1 Ford survey sample size of 4,995 respondents, across 5 European markets: UK, DE, FR, IT, SP in 2024.
2 Subject to availability
3 Up to 602 km based on full charge of Explorer RWD extended range. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
4 Up to 627 km driving range based on full charge of Capri RWD extended range. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
5 Up to 376 km driving range based on full charge of Puma Gen-E. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
6 Up to 600 km driving range based on full charge of Mustang Mach-E Extended Range. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
7 Up to 325 km driving rang based on full charge of E-Tourneo Custom. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
8 Up to 288 km driving range based on full charge of E-Tourneo Courier. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
9 Up to 337 km driving range based on full charge of E-Transit Custom. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
10 Up to 402 km driving range based on full charge of E-Transit with enhanced range option. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies due to factors such as temperature, driving behaviour, route profile, vehicle maintenance, lithium-ion battery age and condition.
The declared WLTP fuel/energy consumptions, CO2-emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers.
Home Charger And up to 10,000 Miles Charging Credit
Qualifying Criteria
Ford Power Promise Terms & Conditions
*Eligible retail customers only contracted by 30.06.25. Wallbox and standard install on private driveway (worth £899). £217 energy credit provided with Octopus Intelligent Go tariff to help charge your car up to 10,000 miles (based on WLTP test results, actual miles achieved may vary by model and driving style/conditions). Excludes NI and Channel Islands.
5 year service and roadside assistance plan includes 2 scheduled services, in line with the 2 year/unlimited mileage service intervals on new electric cars. Wear and tear not included.
Warranty covers you if your EV battery loses capacity faster than expected (below 70% capacity)
10,000 miles is applied as a credit of £217 to the customers Octopus energy account. It can only be redeemed if a customer is with or switches to Octopus Energy. 10,000 miles is based on average WLTP combined efficiencies across the Ford PV EV range and in combination with the Octopus Intelligent Go Tariff at 7p/kW the £217 equates to 10,000 miles of electric driving.
Ford, a global American brand woven into the fabric of Europe for more than 100 years, is committed to freedom of movement that goes hand-in-hand with looking after the planet and each other. The company’s Ford+ plan, with Model e, Ford Pro and the Ford Blue business units is accelerating its European transformation to an all-electric and carbon neutral future by 2035. The company is driving forward with bold, new EVs, each one designed with European drivers in mind and innovating with services to help people connect, communities grow, and businesses thrive.
Selling and servicing Ford vehicles in 50 individual European markets, operations also include the Ford Motor Credit Company, Ford Customer Service Division and 14 manufacturing facilities (eight wholly owned and six unconsolidated joint venture facilities) with four centres based in Cologne, Germany; Valencia, Spain and at our joint venture in Craiova, Romania and Kocaeli, Türkiye. Ford employs approximately 34,000 people at its wholly owned facilities and consolidated joint ventures and approximately 57,000 people including unconsolidated businesses across Europe. More information about the company, its products and Ford Credit is available at corporate.ford.com.
Poppy McKenzie-Smith
Brand & Corporate Communications
Email: pmcken14@ford.com
+44 7702 064136
