Building on the brand’s portfolio of effortless and connected experiences, Lincoln is currently piloting a new Mobile Vehicle Spa service in the Houston, Texas area and is set to launch the Lincoln Access Rewards Visa and an all-new concierge program, Pursue Your Passions this month.

Going beyond the tangible, beyond the logistics of the shape of sheet metal, the feel of fabrics and even the elegance of technology, transportation design students from ArtCenter College of Design in Southern California were given an assignment that was, in its simplest terms: tell me a meaningful story.

The Lincoln Motor Company ranks first among luxury brands in this year’s J.D. Power Sales Satisfaction Index, which measures satisfaction with the sales experience among new vehicle buyers and rejecters.

Lincoln is bringing home another win.