The all-new 2015 Lincoln MKC, due in showrooms this month, is performance-minded, luxuriously crafted and technologically savvy to meet the needs of luxury buyers who want a more personal car-owning experience.

To consumers of luxury goods and services, high quality extends beyond whatever item they are purchasing. It envelops the entire buying process, and is defined by personalized service that resonates with the senses.

Director Duncan Wolfe helped close this year’s Tribeca Film Festival when his new short film “Alethea” was shown Sunday night at an event sponsored by The Lincoln Motor Company, signature sponsor of the festival.

The Lincoln Motor Company today unveiled the MKX Concept at Auto China 2014 in Beijing. The Lincoln MKX Concept hints at a global SUV that will become the third of four all-new Lincoln vehicles due by 2016. It is designed to capture the attention of consumers worldwide.

Lincoln, an iconic luxury automotive brand for discerning individuals with a heritage linked to presidents, royalty and movie stars, begins a new chapter in its nearly 100-year history today by bringing a completely new approach to luxury automotive ownership in China.

While the polar vortex has had much of the country in a vise grip, its impact has created a new condition – the “pothole vortex.” Road divots that turn the infrastructure into mega-holed golf courses do not allow for a luxury experience, to say the least.

Lincoln Motor Company will debut the all-new 2015 MKC and significantly refreshed 2015 Navigator utilities in South Florida at Barrett-Jackson Auction Company’s Palm Beach sale April 11-13.

The newest vehicle from The Lincoln Motor Company – the Lincoln MKC – will share the spotlight with some of today’s most impactful and inspiring talents as part of ESSENCE magazine’s 7th annual Black Women in Hollywood luncheon at the Beverly Hills Hotel.

The Lincoln Motor Company continues to offer new avenues for potential customers to experience the brand and its vehicles.

The newest vehicle from the Lincoln Motor Company – the Lincoln MKC – will share the spotlight with one of the emerging voices in music – Emeli Sandé – at the ESSENCE Black Women in Music celebration.

Handcrafted watches, bicycles, wildflowers, grasses, and, of course, striking vehicles all will be part of the Lincoln Motor Company’s stand at this year’s North American International Auto Show. The show is open to the public Jan. 18-26 at Detroit’s Cobo Center.

From the luxurious materials that will dress its cabin to the sound-deadening features that will provide a quieter ride, the all-new 2015 Lincoln MKC delivers the luxury-car experience Lincoln drivers have come to expect.

Bumper to bumper, the design of the all-new 2015 Lincoln MKC stands out, even in the crowded, competitive small premium utility segment.