Under the searing summer sun, temperatures in the soft dunes of Dubai can soar to over 60 degrees C by midday.

More customers than ever are buying Ford products across the Middle East, thanks to Ford’s extensive and freshest portfolio of vehicles and services for every lifestyle.

More than 40 percent of Saudi Arabia residents are considering purchasing an electrified vehicle1 in the next 12 months, according to a recent survey2 by Ford Motor Company, with most preferring hybrid technology.

More than 55 percent of UAE residents are considering purchasing an electrified vehicle1 in the next 12 months, according to a recent survey2 by Ford Motor Company.

The newly launched Ford F-150 in the Middle East region complements Ford's freshest and most complete lineup yet. This range of trims fosters Ford's unwavering commitment to passion, performance, and innovation. With advanced off-road capabilities, bolstered by state-of-the-art technology and smart safety features, the F-150 empowers lifestyles from work to weekend. These finely tuned vehicles deliver both raw muscle and comfort, ensuring a superior driving experience every time you get behind the wheel.

Rooted in its strong ties to motorsports in the region, Ford Performance welcomes world-renowned rally and off-road driver Mattias Ekström, who will be joining its team for the 2025 Dakar Rally and thus completing the driver lineup. Ekström, a two-time DTM champion, World Rallycross champion, and experienced rally raid competitor, will join Mitch Guthrie Jr, Nani Roma, and Carlos Sainz Sr in piloting the Ford Raptor T1+ in one of the world’s most demanding motorsport events.

Ford Motor Company has announced the appointment of Andrew Gregory as Marketing Director, Ford Middle East, effective from December 1st, 2024. Andrew will succeed Pedro Simoes who has been appointed as Managing Director of Ford Philippines.

The 2025 Ford Explorer has arrived to the region, with an offering that showcases a bold design, advanced technology, and premium performance. Built with versatility in mind, this seven-seat crossover SUV has evolved into a family-friendly line-up that doesn’t compromise on a fun driving experience.

The 2025 Ford Taurus Full Hybrid has arrived in the Middle East, bringing substantially greater fuel economy to one of the region’s favorite luxury sedans. With a 1.5L engine available across all three trims, the Taurus is Ford’s first hybrid sedan to be released in the region.

The Ford Ranger is built for work, family and play and boasts a selection of segment-first features to help owners get the job done, no matter what.

Making its debut in 1965 as the world’s first ever sports utility vehicle, the Ford Bronco captured the spirit of its time and forever secured its place in history. It was a tangible manifestation of the rise of leisure time and an increased desire for freedom, adventure, and outdoor exploration in the 1960s.

“If you use your Ranger for work, family or play, then you’ll know the hard life lived by the door of your vehicle,” said Tim Griffiths, test engineer, Ford Australia. That’s why Ford slams the front and rear doors on Ranger more than 100,000 times to simulate a decade of hard use in the hands of customers.

The new Ford Everest is prepared for action, with advanced four-wheel drive technology, sophisticated drive modes and chassis tuning that make off-road adventures easier than ever before.

Ford has come a long way from the day Henry Ford told customers they could buy their Model T in any color their heart desired, so long as it was black.

With its sights set on the grueling off-road Dakar Rally, Ford Performance and some of the best minds in off-road racing have designed and engineered the new Ford Raptor T1+ – the pinnace of Raptor design and capability.

Sixty years after Ford Mustang’s first win in the legendary Tour de France, Mustang GT3 delivered a third-place result as all three cars finished the iconic 24 Hours of Le Mans. In the toughest endurance sports car race in the FIA World Endurance Championship (WEC) calendar, the Mustang GT3 took on the ultimate challenge and delivered in some of the toughest conditions in recent memory at the famous Circuit de la Sarthe.

High performance, premium function and unmatched sophistication -- the 2025 Ford Mustang GTD Carbon Series debuting at this weekend’s 24 Hours of Le Mans excels in every category, effortlessly elevating substance and style.

Sixty years after Ford unleashed the power of Mustang to the world, the seventh-generation Mustang makes its attempt at conquering the world’s pinnacle endurance racing event – the 24 Hours of Le Mans this month.

Ford’s Silverton Manufacturing Plant, based in Pretoria, South Africa, is one of five manufacturing hubs of the Ranger pickup around the world. The Ranger nameplate has quickly become one of the leading contenders in its segment and established a solid foundation for the current Ranger to build on its reputation for quality, reliability and durability.

Compiling a bucket list of great movies featuring Ford nameplates is more about what to leave out than what to include. Fords have been a staple in films for decades, earning co-starring credits in numerous cinematic masterpieces. From the early days of Laurel and Hardy to modern blockbusters, Ford has captured the imagination of audiences worldwide.

Performance is central to the all-new Mustang GTD’s mission, but its artistry and craftsmanship are also on display with a cabin that serves as a showcase for its state-of-the-art, race-ready suspension.

The all-new Ford Mustang took to the track at the Bahrain International Circuit, with Ford Middle East media invitees invited to put the performance-engineered muscle car through its paces at the Grand Prix facility.

Ford is preparing to take the most advanced, audacious Mustang ever to Europe. Set to debut at the 24 Hours of Le Mans, Mustang GTD will also take to the roads of Europe for testing that will pave the way for an official timed run in the fourth quarter of 2024 at the famed Nürburgring Nordschleife.

For more than a decade now, Ford Mustang has been the world’s best-selling sports car and racked up more than 1 million sales since going global in 2015, and more than 10 million since it was unveiled on 17 April, 1964 at the New York World’s Fair.

Ford Philanthropy, formerly known as the Ford Fund, brought back its Driving Skills for Life (DSFL) initiative to the Kingdom of Saudi Arabia training 459 students at King Saud University in Riyadh.

Ford Middle East has carried forward its robust 2023 sales momentum into the first quarter of 2024, recording 29% year-on-year growth in Q1 – the highest since Q2 of 2016 – with the Ford Territory, Everest, and Taurus driving the GCC to impressive sales and market growth for the brand.

The Next-Gen Ford Ranger is designed to explore the road less travelled and get filthy dirty in the process. But leaving your Ranger covered in mud, salty sand or drenched in sea water after a weekend away off-roading isn’t a great idea.

Ford Performance offers a first look at its 2025 Dakar Rally Ford Raptor contender.

Ford Motor Company Fund (Ford Fund), the philanthropic arm of Ford Motor Company, announced today it is renaming itself to ‘Ford Philanthropy. ‘This evolution reflects Ford’s 75-year legacy of driving impact in Ford communities around the world. With $2.3 billion in philanthropic contributions since 1949, together with Ford Motor Company, Ford Philanthropy remains unwavering in its commitment to invest in solutions that address unique community needs.

Sixty years and seven generations after the Ford Mustang debuted at the 1964 New York World’s Fair, Ford is celebrating the heritage of one of the most iconic vehicles in automotive history with a limited-edition Mustang 60th Anniversary appearance package.

Ford Mustang starts its seventh decade in pole position as America’s best-selling sports car based on 2023 U.S. registrations – and as the best-selling sports car globally for more than 10 years .

New Mustang is an icon reborn, combining razor-sharp design with the signature styling that has captured the imaginations of drivers across the globe for 60 years.

Swand Qat , Electrical & Electronic Systems Engineer with Ford's Product Development Team, based in Dubai.

Ranger Raptor’s reputation for off-road performance and capability1 is legendary and, while its 3.0-litre twin-turbo V6 grabs headlines, it’s the suspension that provides owners with ultimate control and confidence while off-road.

The newly launched All-New Ford Territory Dark Edition brings premium design enhancements to one of the region’s favorite crossover SUVs. Building on the success of the All-New Territory, the Dark Edition brings a distinct visual upgrade to an already favored small SUV, incorporating modern design, spacious interiors, and cutting-edge safety features.

Ford Middle East revs up to celebrate an outstanding year of sales in 2023, marking a 63% rise over 2022 across the region. This impressive achievement was fueled by the stellar performance of vehicles such as the Ford Territory, Ford Taurus, Ford F-150, and Ford Explorer.

Ford Middle East revs up to celebrate an outstanding year of sales in 2023, marking a 63% rise over 2022 across the region. This impressive achievement was fueled by the stellar performance of vehicles such as the Ford Territory, Ford Taurus, Ford F-150, and Ford Expedition.

Ford Middle East revs up to celebrate an outstanding year of sales in 2023, marking a 63% rise over 2022 across the region. This impressive achievement was fueled by the stellar performance of vehicles such as the Ford Territory, Ford Taurus, Ford F-150, and Ford Expedition.

Sixty years after its debut, the all-new Ford Mustang brings its unique blend of muscular design and exhilarating performance to the Middle East. Now in its seventh generation, the all-new Mustang adds a fresh chapter to an icon, delivering the looks, drive, and roar expected of the world’s best-selling sports car over the past ten years.

Delve into the nuanced findings of Ford's Annual Trends Report as we explore the attitudes of UAE and Saudi citizens relating to self-care, work-life balance, AI optimism, sustainability, and evolving family dynamics.

We’ve all been in a car when someone’s opened a window for some fresh air, and suddenly it feels as if your ear drums are about to explode.

Ford Middle East has begun 2024 with the appointment of Ravi Ravichandran as President as it gears up to deliver reimagined customer experiences, launch exciting new vehicles, sustain brands and sales growth, and lay the groundwork for bringing its electric vehicles to the region starting 2025.

For adventurers who need to tow, the Ford Next-Gen Ford Everest ’s rugged capability, innovative technologies and smart safety features make hitching and hauling easier, safer, and more convenient than ever.

Ben Barker, Chris Mies, Dennis Olsen, Andy Priaulx and Frédéric Vervisch join previously announced drivers Joey Hand, Dirk Müller, Harry Tincknell and Mike Rockenfeller on the Ford Performance Mustang GT3 team in 2024.

A groundbreaking ceremony was held at the site of the upcoming DB Schenker - Ford Parts Distribution Center (PDC) in Dubai Logistics District, part of Dubai World Central (DWC). Set to commence operations in January 2025, the 41,792-sq-m facility will be a consolidated storage and distribution site, ensuring better availability of parts, optimizing inventory management, and enhancing customer service.

As the Ford Performance team prepares for one of its busiest years in living memory, the Mustang GT3 team have been preparing for the first big race of 2024 – the Rolex 24 at Daytona. The cameras have been behind the scenes throughout to capture the highs and lows of testing and this documentary series is the result, titled ‘Mustang Endurance’.

Tucked away beneath the wing mirror on the Ford Everest is a tiny little sensor with an enormous role to play in customer safety. This little piece of equipment is called the outside air temperature (OAT) sensor, and it’s one of the most important sensors in your Everest, said Sandy Fragapane, Ford’s Climate Control Attribute supervisor for ICE Propulsion and Thermal Systems. “Without the information gathered by the temperature sensor, features like the front and rear parking sensors and the air-conditioning system wouldn’t function properly. It really is that critical,” said Fragapane.

The high-performance 292kW Ford Ranger Raptor was designed and engineered to deliver maximum thrills on- and off-road.

Have you always wanted to explore new places and take on challenging terrain? With the Next-Gen Ford Ranger, you can do so effortlessly.

Whether you’re scrambling up the side of a mountain or towing a trailer, Next-Gen Ford Everest is filled with cutting-edge technologies to get you there and back again. From Everest’s Selectable Drive Modes which optimise vehicle performance to suit a range of different conditions - to its sophisticated surround view cameras and electronic rear differential lock, off-road adventures are even more achievable.

Whether conquering off-road trails or city traffic, the Next-Gen Ford Everest’s driver assist technologies and safety systems are designed to help owners and their families explore with confidence.

The Next-Gen Ford Everest makes its Middle East debut for the first time ever, blending adventure-ready capability with exceptional comfort and customer-focused technology in a rugged, refined, and fun-to-drive SUV.

When the first-ever Mustang GTD takes on the 73 curves of the Nürburgring, it will be targeting a sub-7-minute time thanks to active aerodynamic tech never before used on a street legal Ford car and illegal in GT3-class race cars.

Distinguished by a remarkable heritage that spans two decades and has delighted passengers across more than 100 countries worldwide, the eagerly anticipated Next-Generation Everest is set to make its much-awaited Middle East debut after being put through its paces by Ford’s global testing program.

Following its success in Saudi Arabia, the Henry Ford Entrepreneurship Academy (HFEA) has returned to the region, hosting a series of workshops hosted at the Higher Colleges of Technology - Dubai Women’s Campus to help upskill the UAE’s next generation of businesswomen.

Deep inside a metal storage garage hidden behind a wind tunnel building in Allen Park, Mich., a handful of team members gathered in 2021 for a new, after-hours mission that on paper felt like an impossible dream: design a Mustang to take on the best of European sports cars.

With its dominant market share in the sedan space, the Ford Taurus continues to captivate drivers across the region. From its groundbreaking introduction in 1985 to the all-new model, we explore the Taurus' enduring legacy of quality and innovation.

Next-Generation Ford Ranger is the most versatile ever and it’s about to make carrying longer items much easier. Whether it’s a kayaks, a door, ladders, and bicycles, Ford’s unique Sliding Load Rack and Folding Roof Rack allow owners to load items spanning the length of the roof and load box. Together they’re known as the Flexible Rack System (FRS) 1.

No matter if you’re at work, with family or at play, safety is paramount, and the next-gen Ford Ranger will offer some of the latest in crash protection features and driver assistance technologies delivering more confidence on the road.

An extreme racing version of the Ford Ranger will lead the expansion of Ford Performance global off-road racing to include the famed Dakar Rally in 2024 and beyond.

The best-known sports car will compete in the world’s most iconic endurance race as the Ford Mustang GT3 takes on the challenge of the 24 Hours of Le Mans in June 2024.

The Ford Ranger has built a reputation around the world for being a tough and capable pickup, with more and more customers trusting it to deliver years of dependable service for both work and play.

From its bold F-O-R-D grille to its strong shoulder line, Ford Ranger Raptor is every inch Built Ford Tough while also incorporating an aerodynamic design that helps reduce drag and improve performance and efficiency.

Less than two quarters into full deployment, the teams behind the Ford+ growth plan’s new customer-centered business segments are redefining customer value, while at the same time reducing cyclicality, improving capital efficiency, and generating profitable growth and strong free cash flow.

With an athletic exterior and premium interior, the Next-Generation Ford Ranger is the result of deep customer insight, developed through extensive customer research into what makes a great pickup.

Ford Middle East put the global pickup world on notice by revealing the smartest, most versatile and most capable Ranger ever – delivering an even more desirable pickup partner for customers.

When it comes to testing the Next-Gen Ranger Wildtrak’s toughness and durability, Ford’s global team of development engineers doesn’t pull any punches. After all, they need to deliver a truly global pick up that is up for the challenge.

Over the last 10 years combined, Ford Mustang® – which is celebrating its 59th birthday – is the world’s best-selling sports car, according to Ford analysis of registration data from S&P Global Mobility*.

Space, safety, comfort, and reliability: For young families, these are just a few of the non-negotiables features that are required when purchasing a sedan. With its spacious interior, advanced technologies, and high-performance drive, the All-New Ford Taurus ticks all the boxes for the perfect family-friendly sedan.

The automotive design incorporates everything from colour and materials to virtual reality and 3D clay modelling, but the process always begins with a pen and paper. It still relies on the creativity of a human being to breathe life into a product idea.

As we begin the slow transition into summer, there’s no better time than now to pile family and friends into an SUV for a camping trip to create lasting memories and connect with nature – and the Ford Expedition may be the best vehicle to do it in.

The Ford Ranger is the most versatile, capable Ranger ever – and now, it is also officially the “Best 4x4 and Pick-up” according to the Women’s World Car of the Year judges

The next-generation Ranger Raptor is not only built to dominate the deserts and master the mountains, but thanks to the 3.0L twin-turbo V6 model’s new active valve twin exhaust system and four drive modes – including Quiet mode for early morning starts – it’s designed to keep the peace around town, too.

Valentine’s Day is right around the corner. If you’re struggling for inspired ideas, the UAE offers an abundance of picturesque getaway spots to escape the bustle of day-to-day urban life – and there’s no better means of reaching them than a crossover SUV.

After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.

After more than 20 years, and as F1 transitions to a new and more electrified future, now is the time for Ford to make its long-awaited return to the FIA Formula One World Championship.

After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.

Take a sneak peek behind the Ford Design curtain and learn, in 90 seconds, what it takes to go from a scribble on a sketch pad to Ford’s most powerful Ranger ever – the next-generation Ranger Raptor.

With power, comfort, convenience, and style, the Ford Expedition ticks a lot of boxes for a driver’s SUV requirements and lifestyles. With six trims available in the Middle East, the Expedition has been built to allow adventures for all the family, anywhere.

Ford Motor Company today reported its December 2022 U.S. sales results.

With temperatures dropping across the Middle East, this is the best time of year to gather family and friends for long off-roading sessions and day trips. At the same time, driving with fuel efficiency in mind is more important than ever before. Whether you’re driving on- or off-road, there are things you can do to further reduce your fuel consumption and save a bit of money at the pump.

In a world-first, three of Ford’s most iconic off-roading giants are available in the same region, at the same time. The Middle East will be the first territory to have the Ford F-150 Raptor, Bronco Raptor, and Ranger Raptor all at once.

The recently launched all-new Ford Territory offers an array of advanced technologies that empower drivers to take to the road with confidence in a trailblazing new entrant for the small SUV segment.

Ford has continued delivering vital road safety education through its global Driving Skills for Life (DSFL) in the Middle East, with sessions conducted in Jeddah and Dubai. Since 2010, the automaker’s award-winning road safety awareness programme has been offering free training for newly licensed drivers, developed to raise standards of safety while rewarding them with essential skills designed to elevate the level of driving everywhere.

– With a range of advanced available performance-driven technologies, Ford’s off-road-conquering all-new F-150 Tremor is equipped to handle even the toughest environments. The 2022 model combines technology upgrades that match the performance expectations of drivers across the region – both on the highway and off the beaten track.

Ford today launched the all-new Territory – a spacious five-seater SUV that brings a commanding presence and smart technology to the segment.

The World Economic Forum and U.S. Special Presidential Envoy for Climate announced at COP27 the expansion of a coalition of global companies and new purchase commitments for green technologies by 2030 to make a critical contribution to achieving net-zero emissions by 2050.

From the heart of Saudi Arabia, Ford Middle East officially launched the all-new Ford Territory for the first time in the Middle East. The small SUV combines a modern and striking look, ample cabin space, and confident driving with smart, safe technologies and empowering experiences for young professionals and small, busy families.

With powerful off-road features, streamlined exterior options, and a stylish range of interior possibilities, the all-new Ford Expedition has arrived in the Middle East UAE to suit a range of adventurous lifestyles – on and off the road.

Ford’s Next-Gen Ranger Raptor, the world’s fastest mid-size pick-up, is here. With smarter technology controlling tougher, next-generation hardware, Ranger Raptor blends raw power with mechanical and technical precision in the most advanced Ranger ever – one that more than matches the performance expectations of off-road drivers across the region.

Ford announces the debut of its F-150 Tremor pick-up truck, just in time for off-roading season. The 2022 model combines all-terrain upgrades, perfect for tackling the dunes with the outstanding towing and payload capabilities that match the performance expectations of off-road drivers across the region.

With sinister looks and a specially modified 5.0-liter V8 – the most powerful 5.0-liter V8 ever, projecting 500 horsepower – Dark Horse expands the Mustang lineup and sets a new benchmark for American street and track performance that could only come in a Mustang. A special team of Ford engineers, designers and experts worked for more than three years to create Dark Horse, a street and track-capable performance Mustang with striking visual cues and all the capability sports car lovers expect, right down to the available carbon fiber wheels from Carbon Revolution. Dark Horse is the first new performance name for Mustang since Mustang Bullitt was introduced in 2001.

Ford once again sounds a wake-up call for sports car lovers around the world with the introduction of the all-new Ford Mustang. The seventh generation is the most exhilarating and visceral yet, from its fighter jet-inspired digital cockpit to new advanced turbocharged and naturally aspirated engines to its edgier yet timeless exterior design.

Ford and its Team Fordzilla esports team have joined with Next Level Racing® to bring a touch of Ford’s racing heritage to home gaming with the new GTElite Ford GT Edition cockpit and ES1 Seat Ford GT Edition.

The all-new Ford Bronco Raptor and next-gen Ranger Raptor have been put through their paces, enduring tortuous testing conditions in the Middle East ahead of their imminent arrival.

Bronco® brand is taking trail riders to their off-road roots with the introduction of the 2023 Bronco Heritage Limited edition.

Bronco® brand is taking trail riders to their off-road roots with the introduction of the 2023 Bronco Heritage Limited edition.

The new technology can project directions, speed limits or weather information onto the road so the driver’s gaze can remain fixed on the way ahead.

It started as a virtual creation, designed in collaboration between gamers and Ford’s designers. Three months later it was unveiled as a full-scale, real-life model before evolving into a unique gaming simulator. Now, the gaming community that helped to create the Team Fordzilla P1 racer (TFZ-P1), can finally drive it for themselves in the GRID™ Legends game by Codemasters®.

Today, on its 119th anniversary, Ford Motor Company is making a century of its archival material available to the public through a new online database called the Ford Heritage Vault.