Under the searing summer sun, temperatures in the soft dunes of Dubai can soar to over 60 degrees C by midday.

More customers than ever are buying Ford products across the Middle East, thanks to Ford’s extensive and freshest portfolio of vehicles and services for every lifestyle.

More than 40 percent of Saudi Arabia residents are considering purchasing an electrified vehicle1 in the next 12 months, according to a recent survey2 by Ford Motor Company, with most preferring hybrid technology.

More than 55 percent of UAE residents are considering purchasing an electrified vehicle1 in the next 12 months, according to a recent survey2 by Ford Motor Company.

The newly launched Ford F-150 in the Middle East region complements Ford's freshest and most complete lineup yet. This range of trims fosters Ford's unwavering commitment to passion, performance, and innovation. With advanced off-road capabilities, bolstered by state-of-the-art technology and smart safety features, the F-150 empowers lifestyles from work to weekend. These finely tuned vehicles deliver both raw muscle and comfort, ensuring a superior driving experience every time you get behind the wheel.

Rooted in its strong ties to motorsports in the region, Ford Performance welcomes world-renowned rally and off-road driver Mattias Ekström, who will be joining its team for the 2025 Dakar Rally and thus completing the driver lineup. Ekström, a two-time DTM champion, World Rallycross champion, and experienced rally raid competitor, will join Mitch Guthrie Jr, Nani Roma, and Carlos Sainz Sr in piloting the Ford Raptor T1+ in one of the world’s most demanding motorsport events.

Ford Motor Company has announced the appointment of Andrew Gregory as Marketing Director, Ford Middle East, effective from December 1st, 2024. Andrew will succeed Pedro Simoes who has been appointed as Managing Director of Ford Philippines.

The 2025 Ford Explorer has arrived to the region, with an offering that showcases a bold design, advanced technology, and premium performance. Built with versatility in mind, this seven-seat crossover SUV has evolved into a family-friendly line-up that doesn’t compromise on a fun driving experience.

The 2025 Ford Taurus Full Hybrid has arrived in the Middle East, bringing substantially greater fuel economy to one of the region’s favorite luxury sedans. With a 1.5L engine available across all three trims, the Taurus is Ford’s first hybrid sedan to be released in the region.

The Ford Ranger is built for work, family and play and boasts a selection of segment-first features to help owners get the job done, no matter what.

Making its debut in 1965 as the world’s first ever sports utility vehicle, the Ford Bronco captured the spirit of its time and forever secured its place in history. It was a tangible manifestation of the rise of leisure time and an increased desire for freedom, adventure, and outdoor exploration in the 1960s.

“If you use your Ranger for work, family or play, then you’ll know the hard life lived by the door of your vehicle,” said Tim Griffiths, test engineer, Ford Australia. That’s why Ford slams the front and rear doors on Ranger more than 100,000 times to simulate a decade of hard use in the hands of customers.

The new Ford Everest is prepared for action, with advanced four-wheel drive technology, sophisticated drive modes and chassis tuning that make off-road adventures easier than ever before.

Ford has come a long way from the day Henry Ford told customers they could buy their Model T in any color their heart desired, so long as it was black.

With its sights set on the grueling off-road Dakar Rally, Ford Performance and some of the best minds in off-road racing have designed and engineered the new Ford Raptor T1+ – the pinnace of Raptor design and capability.

Sixty years after Ford Mustang’s first win in the legendary Tour de France, Mustang GT3 delivered a third-place result as all three cars finished the iconic 24 Hours of Le Mans. In the toughest endurance sports car race in the FIA World Endurance Championship (WEC) calendar, the Mustang GT3 took on the ultimate challenge and delivered in some of the toughest conditions in recent memory at the famous Circuit de la Sarthe.

High performance, premium function and unmatched sophistication -- the 2025 Ford Mustang GTD Carbon Series debuting at this weekend’s 24 Hours of Le Mans excels in every category, effortlessly elevating substance and style.

Sixty years after Ford unleashed the power of Mustang to the world, the seventh-generation Mustang makes its attempt at conquering the world’s pinnacle endurance racing event – the 24 Hours of Le Mans this month.

Ford’s Silverton Manufacturing Plant, based in Pretoria, South Africa, is one of five manufacturing hubs of the Ranger pickup around the world. The Ranger nameplate has quickly become one of the leading contenders in its segment and established a solid foundation for the current Ranger to build on its reputation for quality, reliability and durability.

Compiling a bucket list of great movies featuring Ford nameplates is more about what to leave out than what to include. Fords have been a staple in films for decades, earning co-starring credits in numerous cinematic masterpieces. From the early days of Laurel and Hardy to modern blockbusters, Ford has captured the imagination of audiences worldwide.

Performance is central to the all-new Mustang GTD’s mission, but its artistry and craftsmanship are also on display with a cabin that serves as a showcase for its state-of-the-art, race-ready suspension.

The all-new Ford Mustang took to the track at the Bahrain International Circuit, with Ford Middle East media invitees invited to put the performance-engineered muscle car through its paces at the Grand Prix facility.

Ford is preparing to take the most advanced, audacious Mustang ever to Europe. Set to debut at the 24 Hours of Le Mans, Mustang GTD will also take to the roads of Europe for testing that will pave the way for an official timed run in the fourth quarter of 2024 at the famed Nürburgring Nordschleife.

For more than a decade now, Ford Mustang has been the world’s best-selling sports car and racked up more than 1 million sales since going global in 2015, and more than 10 million since it was unveiled on 17 April, 1964 at the New York World’s Fair.

Ford Philanthropy, formerly known as the Ford Fund, brought back its Driving Skills for Life (DSFL) initiative to the Kingdom of Saudi Arabia training 459 students at King Saud University in Riyadh.

Ford Middle East has carried forward its robust 2023 sales momentum into the first quarter of 2024, recording 29% year-on-year growth in Q1 – the highest since Q2 of 2016 – with the Ford Territory, Everest, and Taurus driving the GCC to impressive sales and market growth for the brand.

The Next-Gen Ford Ranger is designed to explore the road less travelled and get filthy dirty in the process. But leaving your Ranger covered in mud, salty sand or drenched in sea water after a weekend away off-roading isn’t a great idea.

Ford Performance offers a first look at its 2025 Dakar Rally Ford Raptor contender.

Ford Motor Company Fund (Ford Fund), the philanthropic arm of Ford Motor Company, announced today it is renaming itself to ‘Ford Philanthropy. ‘This evolution reflects Ford’s 75-year legacy of driving impact in Ford communities around the world. With $2.3 billion in philanthropic contributions since 1949, together with Ford Motor Company, Ford Philanthropy remains unwavering in its commitment to invest in solutions that address unique community needs.

Sixty years and seven generations after the Ford Mustang debuted at the 1964 New York World’s Fair, Ford is celebrating the heritage of one of the most iconic vehicles in automotive history with a limited-edition Mustang 60th Anniversary appearance package.

Ford Mustang starts its seventh decade in pole position as America’s best-selling sports car based on 2023 U.S. registrations – and as the best-selling sports car globally for more than 10 years .

New Mustang is an icon reborn, combining razor-sharp design with the signature styling that has captured the imaginations of drivers across the globe for 60 years.

Swand Qat , Electrical & Electronic Systems Engineer with Ford's Product Development Team, based in Dubai.

Ranger Raptor’s reputation for off-road performance and capability1 is legendary and, while its 3.0-litre twin-turbo V6 grabs headlines, it’s the suspension that provides owners with ultimate control and confidence while off-road.

The newly launched All-New Ford Territory Dark Edition brings premium design enhancements to one of the region’s favorite crossover SUVs. Building on the success of the All-New Territory, the Dark Edition brings a distinct visual upgrade to an already favored small SUV, incorporating modern design, spacious interiors, and cutting-edge safety features.

Ford Middle East revs up to celebrate an outstanding year of sales in 2023, marking a 63% rise over 2022 across the region. This impressive achievement was fueled by the stellar performance of vehicles such as the Ford Territory, Ford Taurus, Ford F-150, and Ford Explorer.

Ford Middle East revs up to celebrate an outstanding year of sales in 2023, marking a 63% rise over 2022 across the region. This impressive achievement was fueled by the stellar performance of vehicles such as the Ford Territory, Ford Taurus, Ford F-150, and Ford Expedition.

Ford Middle East revs up to celebrate an outstanding year of sales in 2023, marking a 63% rise over 2022 across the region. This impressive achievement was fueled by the stellar performance of vehicles such as the Ford Territory, Ford Taurus, Ford F-150, and Ford Expedition.

Sixty years after its debut, the all-new Ford Mustang brings its unique blend of muscular design and exhilarating performance to the Middle East. Now in its seventh generation, the all-new Mustang adds a fresh chapter to an icon, delivering the looks, drive, and roar expected of the world’s best-selling sports car over the past ten years.

Delve into the nuanced findings of Ford's Annual Trends Report as we explore the attitudes of UAE and Saudi citizens relating to self-care, work-life balance, AI optimism, sustainability, and evolving family dynamics.

We’ve all been in a car when someone’s opened a window for some fresh air, and suddenly it feels as if your ear drums are about to explode.

Ford Middle East has begun 2024 with the appointment of Ravi Ravichandran as President as it gears up to deliver reimagined customer experiences, launch exciting new vehicles, sustain brands and sales growth, and lay the groundwork for bringing its electric vehicles to the region starting 2025.

For adventurers who need to tow, the Ford Next-Gen Ford Everest ’s rugged capability, innovative technologies and smart safety features make hitching and hauling easier, safer, and more convenient than ever.

Ben Barker, Chris Mies, Dennis Olsen, Andy Priaulx and Frédéric Vervisch join previously announced drivers Joey Hand, Dirk Müller, Harry Tincknell and Mike Rockenfeller on the Ford Performance Mustang GT3 team in 2024.

A groundbreaking ceremony was held at the site of the upcoming DB Schenker - Ford Parts Distribution Center (PDC) in Dubai Logistics District, part of Dubai World Central (DWC). Set to commence operations in January 2025, the 41,792-sq-m facility will be a consolidated storage and distribution site, ensuring better availability of parts, optimizing inventory management, and enhancing customer service.

As the Ford Performance team prepares for one of its busiest years in living memory, the Mustang GT3 team have been preparing for the first big race of 2024 – the Rolex 24 at Daytona. The cameras have been behind the scenes throughout to capture the highs and lows of testing and this documentary series is the result, titled ‘Mustang Endurance’.

Tucked away beneath the wing mirror on the Ford Everest is a tiny little sensor with an enormous role to play in customer safety. This little piece of equipment is called the outside air temperature (OAT) sensor, and it’s one of the most important sensors in your Everest, said Sandy Fragapane, Ford’s Climate Control Attribute supervisor for ICE Propulsion and Thermal Systems. “Without the information gathered by the temperature sensor, features like the front and rear parking sensors and the air-conditioning system wouldn’t function properly. It really is that critical,” said Fragapane.

The high-performance 292kW Ford Ranger Raptor was designed and engineered to deliver maximum thrills on- and off-road.

Have you always wanted to explore new places and take on challenging terrain? With the Next-Gen Ford Ranger, you can do so effortlessly.

Whether you’re scrambling up the side of a mountain or towing a trailer, Next-Gen Ford Everest is filled with cutting-edge technologies to get you there and back again. From Everest’s Selectable Drive Modes which optimise vehicle performance to suit a range of different conditions - to its sophisticated surround view cameras and electronic rear differential lock, off-road adventures are even more achievable.