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The Next-Gen Ford Everest makes its Middle East debut for the first time ever, blending adventure-ready capability with exceptional comfort and customer-focused technology in a rugged, refined, and fun-to-drive SUV.
When the first-ever Mustang GTD takes on the 73 curves of the Nürburgring, it will be targeting a sub-7-minute time thanks to active aerodynamic tech never before used on a street legal Ford car and illegal in GT3-class race cars.
Distinguished by a remarkable heritage that spans two decades and has delighted passengers across more than 100 countries worldwide, the eagerly anticipated Next-Generation Everest is set to make its much-awaited Middle East debut after being put through its paces by Ford’s global testing program.
Following its success in Saudi Arabia, the Henry Ford Entrepreneurship Academy (HFEA) has returned to the region, hosting a series of workshops hosted at the Higher Colleges of Technology - Dubai Women’s Campus to help upskill the UAE’s next generation of businesswomen.
Deep inside a metal storage garage hidden behind a wind tunnel building in Allen Park, Mich., a handful of team members gathered in 2021 for a new, after-hours mission that on paper felt like an impossible dream: design a Mustang to take on the best of European sports cars.
With its dominant market share in the sedan space, the Ford Taurus continues to captivate drivers across the region. From its groundbreaking introduction in 1985 to the all-new model, we explore the Taurus' enduring legacy of quality and innovation.
Next-Generation Ford Ranger is the most versatile ever and it’s about to make carrying longer items much easier. Whether it’s a kayaks, a door, ladders, and bicycles, Ford’s unique Sliding Load Rack and Folding Roof Rack allow owners to load items spanning the length of the roof and load box. Together they’re known as the Flexible Rack System (FRS) 1.
No matter if you’re at work, with family or at play, safety is paramount, and the next-gen Ford Ranger will offer some of the latest in crash protection features and driver assistance technologies delivering more confidence on the road.
An extreme racing version of the Ford Ranger will lead the expansion of Ford Performance global off-road racing to include the famed Dakar Rally in 2024 and beyond.
The best-known sports car will compete in the world’s most iconic endurance race as the Ford Mustang GT3 takes on the challenge of the 24 Hours of Le Mans in June 2024.
The Ford Ranger has built a reputation around the world for being a tough and capable pickup, with more and more customers trusting it to deliver years of dependable service for both work and play.
From its bold F-O-R-D grille to its strong shoulder line, Ford Ranger Raptor is every inch Built Ford Tough while also incorporating an aerodynamic design that helps reduce drag and improve performance and efficiency.
Less than two quarters into full deployment, the teams behind the Ford+ growth plan’s new customer-centered business segments are redefining customer value, while at the same time reducing cyclicality, improving capital efficiency, and generating profitable growth and strong free cash flow.
With an athletic exterior and premium interior, the Next-Generation Ford Ranger is the result of deep customer insight, developed through extensive customer research into what makes a great pickup.
Ford Middle East put the global pickup world on notice by revealing the smartest, most versatile and most capable Ranger ever – delivering an even more desirable pickup partner for customers.
When it comes to testing the Next-Gen Ranger Wildtrak’s toughness and durability, Ford’s global team of development engineers doesn’t pull any punches. After all, they need to deliver a truly global pick up that is up for the challenge.
Over the last 10 years combined, Ford Mustang® – which is celebrating its 59th birthday – is the world’s best-selling sports car, according to Ford analysis of registration data from S&P Global Mobility*.
Space, safety, comfort, and reliability: For young families, these are just a few of the non-negotiables features that are required when purchasing a sedan. With its spacious interior, advanced technologies, and high-performance drive, the All-New Ford Taurus ticks all the boxes for the perfect family-friendly sedan.
The automotive design incorporates everything from colour and materials to virtual reality and 3D clay modelling, but the process always begins with a pen and paper. It still relies on the creativity of a human being to breathe life into a product idea.
As we begin the slow transition into summer, there’s no better time than now to pile family and friends into an SUV for a camping trip to create lasting memories and connect with nature – and the Ford Expedition may be the best vehicle to do it in.
The Ford Ranger is the most versatile, capable Ranger ever – and now, it is also officially the “Best 4x4 and Pick-up” according to the Women’s World Car of the Year judges
The next-generation Ranger Raptor is not only built to dominate the deserts and master the mountains, but thanks to the 3.0L twin-turbo V6 model’s new active valve twin exhaust system and four drive modes – including Quiet mode for early morning starts – it’s designed to keep the peace around town, too.
Valentine’s Day is right around the corner. If you’re struggling for inspired ideas, the UAE offers an abundance of picturesque getaway spots to escape the bustle of day-to-day urban life – and there’s no better means of reaching them than a crossover SUV.
After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.
After more than 20 years, and as F1 transitions to a new and more electrified future, now is the time for Ford to make its long-awaited return to the FIA Formula One World Championship.
After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.
Take a sneak peek behind the Ford Design curtain and learn, in 90 seconds, what it takes to go from a scribble on a sketch pad to Ford’s most powerful Ranger ever – the next-generation Ranger Raptor.
With power, comfort, convenience, and style, the Ford Expedition ticks a lot of boxes for a driver’s SUV requirements and lifestyles. With six trims available in the Middle East, the Expedition has been built to allow adventures for all the family, anywhere.
With temperatures dropping across the Middle East, this is the best time of year to gather family and friends for long off-roading sessions and day trips. At the same time, driving with fuel efficiency in mind is more important than ever before. Whether you’re driving on- or off-road, there are things you can do to further reduce your fuel consumption and save a bit of money at the pump.
In a world-first, three of Ford’s most iconic off-roading giants are available in the same region, at the same time. The Middle East will be the first territory to have the Ford F-150 Raptor, Bronco Raptor, and Ranger Raptor all at once.
The recently launched all-new Ford Territory offers an array of advanced technologies that empower drivers to take to the road with confidence in a trailblazing new entrant for the small SUV segment.
Ford has continued delivering vital road safety education through its global Driving Skills for Life (DSFL) in the Middle East, with sessions conducted in Jeddah and Dubai. Since 2010, the automaker’s award-winning road safety awareness programme has been offering free training for newly licensed drivers, developed to raise standards of safety while rewarding them with essential skills designed to elevate the level of driving everywhere.
– With a range of advanced available performance-driven technologies, Ford’s off-road-conquering all-new F-150 Tremor is equipped to handle even the toughest environments. The 2022 model combines technology upgrades that match the performance expectations of drivers across the region – both on the highway and off the beaten track.
The World Economic Forum and U.S. Special Presidential Envoy for Climate announced at COP27 the expansion of a coalition of global companies and new purchase commitments for green technologies by 2030 to make a critical contribution to achieving net-zero emissions by 2050.
From the heart of Saudi Arabia, Ford Middle East officially launched the all-new Ford Territory for the first time in the Middle East. The small SUV combines a modern and striking look, ample cabin space, and confident driving with smart, safe technologies and empowering experiences for young professionals and small, busy families.
With powerful off-road features, streamlined exterior options, and a stylish range of interior possibilities, the all-new Ford Expedition has arrived in the Middle East UAE to suit a range of adventurous lifestyles – on and off the road.
Ford’s Next-Gen Ranger Raptor, the world’s fastest mid-size pick-up, is here. With smarter technology controlling tougher, next-generation hardware, Ranger Raptor blends raw power with mechanical and technical precision in the most advanced Ranger ever – one that more than matches the performance expectations of off-road drivers across the region.
Ford announces the debut of its F-150 Tremor pick-up truck, just in time for off-roading season. The 2022 model combines all-terrain upgrades, perfect for tackling the dunes with the outstanding towing and payload capabilities that match the performance expectations of off-road drivers across the region.
With sinister looks and a specially modified 5.0-liter V8 – the most powerful 5.0-liter V8 ever, projecting 500 horsepower – Dark Horse expands the Mustang lineup and sets a new benchmark for American street and track performance that could only come in a Mustang.
A special team of Ford engineers, designers and experts worked for more than three years to create Dark Horse, a street and track-capable performance Mustang with striking visual cues and all the capability sports car lovers expect, right down to the available carbon fiber wheels from Carbon Revolution. Dark Horse is the first new performance name for Mustang since Mustang Bullitt was introduced in 2001.
Ford once again sounds a wake-up call for sports car lovers around the world with the introduction of the all-new Ford Mustang. The seventh generation is the most exhilarating and visceral yet, from its fighter jet-inspired digital cockpit to new advanced turbocharged and naturally aspirated engines to its edgier yet timeless exterior design.
Ford and its Team Fordzilla esports team have joined with Next Level Racing® to bring a touch of Ford’s racing heritage to home gaming with the new GTElite Ford GT Edition cockpit and ES1 Seat Ford GT Edition.
The all-new Ford Bronco Raptor and next-gen Ranger Raptor have been put through their paces, enduring tortuous testing conditions in the Middle East ahead of their imminent arrival.
It started as a virtual creation, designed in collaboration between gamers and Ford’s designers. Three months later it was unveiled as a full-scale, real-life model before evolving into a unique gaming simulator. Now, the gaming community that helped to create the Team Fordzilla P1 racer (TFZ-P1), can finally drive it for themselves in the GRID™ Legends game by Codemasters®.
Today, on its 119th anniversary, Ford Motor Company is making a century of its archival material available to the public through a new online database called the Ford Heritage Vault.
– Ford Motor Company announced it will join the First Mover’s Coalition, an initiative led by the US Department of State and the World Economic Forum that includes more than 30 of the world’s leading companies committed to harness their purchasing power and supply chains to create early markets for innovative clean energy technologies. In joining the First Mover’s Coalition, Ford pledges that at least 10 per cent of all steel purchased (per year, by volume) will be near-zero emissions by 2030 and that at least 10 per cent of total primary aluminium purchased (per year, by volume) will be at or below a near-zero threshold of carbon intensity by 2030.
