Ford Middle East and North Africa (MENA) today announced 15% year-to-date sales across Ford and Lincoln brands in the first half of 2025, building on a record-breaking 2024. This performance cements Ford’s position as the fastest-growing OEM among the region’s top five, driven by a compelling product lineup, strategic network enhancements, and an unwavering focus on customer experience.

The Middle East and North Africa’s (MENA) climate and topography present a unique and formidable challenge for vehicle manufacturers—with scorching summer temperatures, pervasive sand, and diverse terrains—where only the most robust and meticulously engineered vehicles can truly thrive. For Ford, however, it also provides a crucial proving ground for perfecting its products destined for the region’s roads.

For decades, the Ford Expedition has been more than just a vehicle; it has been a steadfast companion for families and adventurers across the Middle East, a symbol of capability and enduring quality that has navigated bustling cityscapes and challenging desert or mountainous terrain with equal aplomb.

Ford Motor Company today revealed the new Territory, retaining its proven 1.8L EcoBoost engine delivering both power and efficiency, with a hybrid2 variant coming soon to the region.

Welcome to one of the world’s most diverse regions: the Middle East and North Africa, a catchment area known for its extreme temperatures and challenging driving conditions. Not to mention sandstorms coating everything in a fine, abrasive layer, and relentless tarmac-melting summer sun. For Ford, however, it also provides a crucial proving ground for perfecting its products.

Today, Ford announced major operational and organizational changes across the Middle East and North Africa—underlining its growing investment in the region—and especially in the Kingdom of Saudi Arabia. Key initiatives include re-integrating North Africa into the MENA network, appointing senior leaders to strengthen Ford’s presence in Saudi Arabia and beyond.

Ford’s Territory continues to empower drivers in the Middle East to embrace life’s firsts and explore the region’s diverse landscapes without breaking the bank. The Territory is more than just a vehicle; it's a partner in your journey, offering a compelling blend of bold design, smart technology, spacious comfort, and advanced safety features.

The Ford Raptor. The name itself conjures images of desert landscapes, soaring jumps, and a relentless pursuit of off-road supremacy. More than just a trim level, the Raptor is a brand within a brand, a testament to Ford's commitment to pushing the boundaries of performance and capability. While the Raptor lineage extends across the F-150, Ranger, and Bronco platforms, each iteration shares a common DNA: a relentless focus on conquering challenging terrain at high speeds.

For over three decades, the Ford Explorer has been more than just an SUV in the Middle East. It's been a silent partner in countless family memories, a trusted companion on journeys both big and small, and a symbol of capability woven into the very fabric of regional life.

Motorsports is in Ford’s DNA, back to our founding. Our vehicles are bred to race, because there’s nothing better than high-stakes competition with the best in the world for improving quality, reliability, and performance. No current Ford vehicle exemplifies this philosophy like the Mustang GTD.

April 17 marks World Mustang Day, a celebration of one of the most legendary nameplates in automotive history. First unveiled on this day at the New York World’s Fair, the Ford Mustang became an instant sensation, redefining the sports car segment and securing its place as an American icon. Each year since, Ford enthusiasts have come together to honor this legendary vehicle.

Following a monumental 2024, Ford Middle East is thrilled to announce its impressive start to 2025, with Q1 sales surging by 23% compared to the same period last year. The impressive performance, building on the record-breaking momentum achieved in 2024, reinforces Ford's position as one of the region’s leading OEMs.

Built to dominate the desert, master the mountains and rule everywhere in between, the second-generation Ranger Raptor raises the off-road performance bar as a mid-size pickup built for adventure-seeking enthusiasts.

Three generations of F-150 Raptor across 15 years have been braving the toughest trails and conquering the biggest dunes. Inspired by extreme desert-racing trucks that compete at the Baja 1000, the F-150 Raptor is Ford’s original high-performance off-roader.

Ford’s first Formula 1 race in two decades is still a year away, but testing is already in full swing — and it’s out of this world.

The keen eyes and steady hands of Ford’s customer acceptance line (CAL) inspectors are critical in “providing a final seal of approval on every Ranger and Ranger Raptor,” said Sundarrajan Venkatesan, director of quality and new model programs, Ford International Markets Group.

Ford's Raptor family – the Ranger Raptor, Bronco Raptor, and F-150 Raptor – are not just trucks; they represent a complete ‘Built Ford Tough' vehicle philosophy born from a fusion of Ford's performance street truck expertise and its off-road racing heritage.

Ford Middle East celebrated a remarkable year in 2024, achieving its best sales performance since 2016, with unit’s sales more than double compared to 2022. The success is attributed to substantial market share gains in key countries such as the United Arab Emirates, Kuwait and Ford's largest market in the region, Saudi Arabia. As a result, Ford Middle East has secured its position among the top five Original Equipment Manufacturers (OEM) by sales volume.

Ford Motor Company is returning to the top tier of prototype sports car racing in the FIA World Endurance Championship (FIA WEC) in 2027 looking to recapture the magic and success of Ford racing nearly 60 years ago.

The 2025 Ford Transit range, delivering a new level of versatility, advanced technology, and fuel efficiency, has arrived in the UAE. Engineered to meet the diverse needs of businesses, offering two distinct body styles – Cargo Van, and Bus – the Transit range also now comes with the 12” SYNC® 4 touchscreen as standard giving the interior a modern feel, the driver ultimate control, and provides an office in cab experience.