Under the searing summer sun, temperatures in the soft dunes of Dubai can soar to over 60 degrees C by midday.

More customers than ever are buying Ford products across the Middle East, thanks to Ford’s extensive and freshest portfolio of vehicles and services for every lifestyle.

More than 40 percent of Saudi Arabia residents are considering purchasing an electrified vehicle1 in the next 12 months, according to a recent survey2 by Ford Motor Company, with most preferring hybrid technology.

More than 55 percent of UAE residents are considering purchasing an electrified vehicle1 in the next 12 months, according to a recent survey2 by Ford Motor Company.

The newly launched Ford F-150 in the Middle East region complements Ford's freshest and most complete lineup yet. This range of trims fosters Ford's unwavering commitment to passion, performance, and innovation. With advanced off-road capabilities, bolstered by state-of-the-art technology and smart safety features, the F-150 empowers lifestyles from work to weekend. These finely tuned vehicles deliver both raw muscle and comfort, ensuring a superior driving experience every time you get behind the wheel.

Rooted in its strong ties to motorsports in the region, Ford Performance welcomes world-renowned rally and off-road driver Mattias Ekström, who will be joining its team for the 2025 Dakar Rally and thus completing the driver lineup. Ekström, a two-time DTM champion, World Rallycross champion, and experienced rally raid competitor, will join Mitch Guthrie Jr, Nani Roma, and Carlos Sainz Sr in piloting the Ford Raptor T1+ in one of the world’s most demanding motorsport events.

Ford Motor Company has announced the appointment of Andrew Gregory as Marketing Director, Ford Middle East, effective from December 1st, 2024. Andrew will succeed Pedro Simoes who has been appointed as Managing Director of Ford Philippines.

The 2025 Ford Explorer has arrived to the region, with an offering that showcases a bold design, advanced technology, and premium performance. Built with versatility in mind, this seven-seat crossover SUV has evolved into a family-friendly line-up that doesn’t compromise on a fun driving experience.

The 2025 Ford Taurus Full Hybrid has arrived in the Middle East, bringing substantially greater fuel economy to one of the region’s favorite luxury sedans. With a 1.5L engine available across all three trims, the Taurus is Ford’s first hybrid sedan to be released in the region.

The Ford Ranger is built for work, family and play and boasts a selection of segment-first features to help owners get the job done, no matter what.

Making its debut in 1965 as the world’s first ever sports utility vehicle, the Ford Bronco captured the spirit of its time and forever secured its place in history. It was a tangible manifestation of the rise of leisure time and an increased desire for freedom, adventure, and outdoor exploration in the 1960s.

“If you use your Ranger for work, family or play, then you’ll know the hard life lived by the door of your vehicle,” said Tim Griffiths, test engineer, Ford Australia. That’s why Ford slams the front and rear doors on Ranger more than 100,000 times to simulate a decade of hard use in the hands of customers.

The new Ford Everest is prepared for action, with advanced four-wheel drive technology, sophisticated drive modes and chassis tuning that make off-road adventures easier than ever before.

Ford has come a long way from the day Henry Ford told customers they could buy their Model T in any color their heart desired, so long as it was black.

With its sights set on the grueling off-road Dakar Rally, Ford Performance and some of the best minds in off-road racing have designed and engineered the new Ford Raptor T1+ – the pinnace of Raptor design and capability.

Sixty years after Ford Mustang’s first win in the legendary Tour de France, Mustang GT3 delivered a third-place result as all three cars finished the iconic 24 Hours of Le Mans. In the toughest endurance sports car race in the FIA World Endurance Championship (WEC) calendar, the Mustang GT3 took on the ultimate challenge and delivered in some of the toughest conditions in recent memory at the famous Circuit de la Sarthe.

High performance, premium function and unmatched sophistication -- the 2025 Ford Mustang GTD Carbon Series debuting at this weekend’s 24 Hours of Le Mans excels in every category, effortlessly elevating substance and style.

Sixty years after Ford unleashed the power of Mustang to the world, the seventh-generation Mustang makes its attempt at conquering the world’s pinnacle endurance racing event – the 24 Hours of Le Mans this month.

Ford’s Silverton Manufacturing Plant, based in Pretoria, South Africa, is one of five manufacturing hubs of the Ranger pickup around the world. The Ranger nameplate has quickly become one of the leading contenders in its segment and established a solid foundation for the current Ranger to build on its reputation for quality, reliability and durability.

Compiling a bucket list of great movies featuring Ford nameplates is more about what to leave out than what to include. Fords have been a staple in films for decades, earning co-starring credits in numerous cinematic masterpieces. From the early days of Laurel and Hardy to modern blockbusters, Ford has captured the imagination of audiences worldwide.