We’ve all been in a car when someone’s opened a window for some fresh air, and suddenly it feels as if your ear drums are about to explode.

Ford Middle East has begun 2024 with the appointment of Ravi Ravichandran as President as it gears up to deliver reimagined customer experiences, launch exciting new vehicles, sustain brands and sales growth, and lay the groundwork for bringing its electric vehicles to the region starting 2025.

For adventurers who need to tow, the Ford Next-Gen Ford Everest ’s rugged capability, innovative technologies and smart safety features make hitching and hauling easier, safer, and more convenient than ever.

Ben Barker, Chris Mies, Dennis Olsen, Andy Priaulx and Frédéric Vervisch join previously announced drivers Joey Hand, Dirk Müller, Harry Tincknell and Mike Rockenfeller on the Ford Performance Mustang GT3 team in 2024.

A groundbreaking ceremony was held at the site of the upcoming DB Schenker - Ford Parts Distribution Center (PDC) in Dubai Logistics District, part of Dubai World Central (DWC). Set to commence operations in January 2025, the 41,792-sq-m facility will be a consolidated storage and distribution site, ensuring better availability of parts, optimizing inventory management, and enhancing customer service.

As the Ford Performance team prepares for one of its busiest years in living memory, the Mustang GT3 team have been preparing for the first big race of 2024 – the Rolex 24 at Daytona. The cameras have been behind the scenes throughout to capture the highs and lows of testing and this documentary series is the result, titled ‘Mustang Endurance’.

Tucked away beneath the wing mirror on the Ford Everest is a tiny little sensor with an enormous role to play in customer safety. This little piece of equipment is called the outside air temperature (OAT) sensor, and it’s one of the most important sensors in your Everest, said Sandy Fragapane, Ford’s Climate Control Attribute supervisor for ICE Propulsion and Thermal Systems. “Without the information gathered by the temperature sensor, features like the front and rear parking sensors and the air-conditioning system wouldn’t function properly. It really is that critical,” said Fragapane.

The high-performance 292kW Ford Ranger Raptor was designed and engineered to deliver maximum thrills on- and off-road.

Have you always wanted to explore new places and take on challenging terrain? With the Next-Gen Ford Ranger, you can do so effortlessly.

Whether you’re scrambling up the side of a mountain or towing a trailer, Next-Gen Ford Everest is filled with cutting-edge technologies to get you there and back again. From Everest’s Selectable Drive Modes which optimise vehicle performance to suit a range of different conditions - to its sophisticated surround view cameras and electronic rear differential lock, off-road adventures are even more achievable.

Whether conquering off-road trails or city traffic, the Next-Gen Ford Everest’s driver assist technologies and safety systems are designed to help owners and their families explore with confidence.

The Next-Gen Ford Everest makes its Middle East debut for the first time ever, blending adventure-ready capability with exceptional comfort and customer-focused technology in a rugged, refined, and fun-to-drive SUV.

When the first-ever Mustang GTD takes on the 73 curves of the Nürburgring, it will be targeting a sub-7-minute time thanks to active aerodynamic tech never before used on a street legal Ford car and illegal in GT3-class race cars.

Distinguished by a remarkable heritage that spans two decades and has delighted passengers across more than 100 countries worldwide, the eagerly anticipated Next-Generation Everest is set to make its much-awaited Middle East debut after being put through its paces by Ford’s global testing program.

Following its success in Saudi Arabia, the Henry Ford Entrepreneurship Academy (HFEA) has returned to the region, hosting a series of workshops hosted at the Higher Colleges of Technology - Dubai Women’s Campus to help upskill the UAE’s next generation of businesswomen.

Deep inside a metal storage garage hidden behind a wind tunnel building in Allen Park, Mich., a handful of team members gathered in 2021 for a new, after-hours mission that on paper felt like an impossible dream: design a Mustang to take on the best of European sports cars.

With its dominant market share in the sedan space, the Ford Taurus continues to captivate drivers across the region. From its groundbreaking introduction in 1985 to the all-new model, we explore the Taurus' enduring legacy of quality and innovation.

Next-Generation Ford Ranger is the most versatile ever and it’s about to make carrying longer items much easier. Whether it’s a kayaks, a door, ladders, and bicycles, Ford’s unique Sliding Load Rack and Folding Roof Rack allow owners to load items spanning the length of the roof and load box. Together they’re known as the Flexible Rack System (FRS) 1.

No matter if you’re at work, with family or at play, safety is paramount, and the next-gen Ford Ranger will offer some of the latest in crash protection features and driver assistance technologies delivering more confidence on the road.

An extreme racing version of the Ford Ranger will lead the expansion of Ford Performance global off-road racing to include the famed Dakar Rally in 2024 and beyond.