Distinguished by a remarkable heritage that spans two decades and has delighted passengers across more than 100 countries worldwide, the eagerly anticipated Next-Generation Everest is set to make its much-awaited Middle East debut after being put through its paces by Ford’s global testing program.

Following its success in Saudi Arabia, the Henry Ford Entrepreneurship Academy (HFEA) has returned to the region, hosting a series of workshops hosted at the Higher Colleges of Technology - Dubai Women’s Campus to help upskill the UAE’s next generation of businesswomen.

Deep inside a metal storage garage hidden behind a wind tunnel building in Allen Park, Mich., a handful of team members gathered in 2021 for a new, after-hours mission that on paper felt like an impossible dream: design a Mustang to take on the best of European sports cars.

With its dominant market share in the sedan space, the Ford Taurus continues to captivate drivers across the region. From its groundbreaking introduction in 1985 to the all-new model, we explore the Taurus' enduring legacy of quality and innovation.

Next-Generation Ford Ranger is the most versatile ever and it’s about to make carrying longer items much easier. Whether it’s a kayaks, a door, ladders, and bicycles, Ford’s unique Sliding Load Rack and Folding Roof Rack allow owners to load items spanning the length of the roof and load box. Together they’re known as the Flexible Rack System (FRS) 1.

No matter if you’re at work, with family or at play, safety is paramount, and the next-gen Ford Ranger will offer some of the latest in crash protection features and driver assistance technologies delivering more confidence on the road.

An extreme racing version of the Ford Ranger will lead the expansion of Ford Performance global off-road racing to include the famed Dakar Rally in 2024 and beyond.

The best-known sports car will compete in the world’s most iconic endurance race as the Ford Mustang GT3 takes on the challenge of the 24 Hours of Le Mans in June 2024.

The Ford Ranger has built a reputation around the world for being a tough and capable pickup, with more and more customers trusting it to deliver years of dependable service for both work and play.

From its bold F-O-R-D grille to its strong shoulder line, Ford Ranger Raptor is every inch Built Ford Tough while also incorporating an aerodynamic design that helps reduce drag and improve performance and efficiency.

Less than two quarters into full deployment, the teams behind the Ford+ growth plan’s new customer-centered business segments are redefining customer value, while at the same time reducing cyclicality, improving capital efficiency, and generating profitable growth and strong free cash flow.

With an athletic exterior and premium interior, the Next-Generation Ford Ranger is the result of deep customer insight, developed through extensive customer research into what makes a great pickup.

Ford Middle East put the global pickup world on notice by revealing the smartest, most versatile and most capable Ranger ever – delivering an even more desirable pickup partner for customers.

When it comes to testing the Next-Gen Ranger Wildtrak’s toughness and durability, Ford’s global team of development engineers doesn’t pull any punches. After all, they need to deliver a truly global pick up that is up for the challenge.

Over the last 10 years combined, Ford Mustang® – which is celebrating its 59th birthday – is the world’s best-selling sports car, according to Ford analysis of registration data from S&P Global Mobility*.

Space, safety, comfort, and reliability: For young families, these are just a few of the non-negotiables features that are required when purchasing a sedan. With its spacious interior, advanced technologies, and high-performance drive, the All-New Ford Taurus ticks all the boxes for the perfect family-friendly sedan.

The automotive design incorporates everything from colour and materials to virtual reality and 3D clay modelling, but the process always begins with a pen and paper. It still relies on the creativity of a human being to breathe life into a product idea.

As we begin the slow transition into summer, there’s no better time than now to pile family and friends into an SUV for a camping trip to create lasting memories and connect with nature – and the Ford Expedition may be the best vehicle to do it in.

The Ford Ranger is the most versatile, capable Ranger ever – and now, it is also officially the “Best 4x4 and Pick-up” according to the Women’s World Car of the Year judges

The next-generation Ranger Raptor is not only built to dominate the deserts and master the mountains, but thanks to the 3.0L twin-turbo V6 model’s new active valve twin exhaust system and four drive modes – including Quiet mode for early morning starts – it’s designed to keep the peace around town, too.