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Ford Middle East celebrated a remarkable year in 2024, achieving its best sales performance since 2016, with unit’s sales more than double compared to 2022. The success is attributed to substantial market share gains in key countries such as the United Arab Emirates, Kuwait and Ford's largest market in the region, Saudi Arabia. As a result, Ford Middle East has secured its position among the top five Original Equipment Manufacturers (OEM) by sales volume.
Ford Motor Company is returning to the top tier of prototype sports car racing in the FIA World Endurance Championship (FIA WEC) in 2027 looking to recapture the magic and success of Ford racing nearly 60 years ago.
The 2025 Ford Transit range, delivering a new level of versatility, advanced technology, and fuel efficiency, has arrived in the UAE. Engineered to meet the diverse needs of businesses, offering two distinct body styles – Cargo Van, and Bus – the Transit range also now comes with the 12” SYNC® 4 touchscreen as standard giving the interior a modern feel, the driver ultimate control, and provides an office in cab experience.
Ford Performance has today concluded an unforgettable 2025 Dakar Rally with a third-place podium finish in the Ultimate category in its debut year with the Ford Raptor T1+. After over two weeks of grueling racing through some of the harshest terrains on the planet, Team Ford M-Sport delivered unforgettable moments of skill, perseverance, teamwork – and stage victories – in the Saudi Arabian desert.
Ford has officially inaugurated its new state-of-the-art Parts Distribution Center (PDC) in Dubai South. The 41,792-square-meter facility, developed in collaboration with DB Schenker, a global leader in logistics, comes in record time less than a year after its January 2024 groundbreaking, underscoring Ford's commitment to better serving customers across the Middle East.
Set against the challenging terrain of Saudi Arabia, the Dakar Rally emerges each year as off-road motorsport’s ultimate crucible. In 2025, Ford Performance and M-Sport will compete in the rally’s T1+ category with the purpose-built Raptor T1+ and a team of skilled drivers.
Let's face it, battling heavy traffic on the drive to work can be a grind. Indeed, the average resident in the Middle East drives 32km per day for their daily commute, or 11,680km per year.
Germany’s iconic Nürburgring Nordschleife is the gold-standard for sports car development. And today, no American automaker has a production car that can go around the 12.9-mile track faster than the 2025 Ford Mustang GTD.
Taking centerstage at Ford Middle East’s "Technician of the Year" competition, held at the Al Tayer PDI Centre in Jebel Ali, were the top three winners for 2024 representing Ford distributors from Saudi Arabia, Qatar, and Kuwait.
