Sixty years. A lifetime for some, but for the Ford Bronco, merely the beginning of a legendary run. From its rugged beginnings to its modern-day status as an icon, the Bronco's story is one of evolution, resilience, and a well-deserved claim to the title of the “G.O.A.T”.

Ford Middle East and North Africa (MENA) today announced 15% year-to-date sales across Ford and Lincoln brands in the first half of 2025, building on a record-breaking 2024. This performance cements Ford’s position as the fastest-growing OEM among the region’s top five, driven by a compelling product lineup, strategic network enhancements, and an unwavering focus on customer experience.

The Middle East and North Africa’s (MENA) climate and topography present a unique and formidable challenge for vehicle manufacturers—with scorching summer temperatures, pervasive sand, and diverse terrains—where only the most robust and meticulously engineered vehicles can truly thrive. For Ford, however, it also provides a crucial proving ground for perfecting its products destined for the region’s roads.

For decades, the Ford Expedition has been more than just a vehicle; it has been a steadfast companion for families and adventurers across the Middle East, a symbol of capability and enduring quality that has navigated bustling cityscapes and challenging desert or mountainous terrain with equal aplomb.

Ford Motor Company today revealed the new Territory, retaining its proven 1.8L EcoBoost engine delivering both power and efficiency, with a hybrid2 variant coming soon to the region.

Welcome to one of the world’s most diverse regions: the Middle East and North Africa, a catchment area known for its extreme temperatures and challenging driving conditions. Not to mention sandstorms coating everything in a fine, abrasive layer, and relentless tarmac-melting summer sun. For Ford, however, it also provides a crucial proving ground for perfecting its products.

Today, Ford announced major operational and organizational changes across the Middle East and North Africa—underlining its growing investment in the region—and especially in the Kingdom of Saudi Arabia. Key initiatives include re-integrating North Africa into the MENA network, appointing senior leaders to strengthen Ford’s presence in Saudi Arabia and beyond.

Ford’s Territory continues to empower drivers in the Middle East to embrace life’s firsts and explore the region’s diverse landscapes without breaking the bank. The Territory is more than just a vehicle; it's a partner in your journey, offering a compelling blend of bold design, smart technology, spacious comfort, and advanced safety features.

The Ford Raptor. The name itself conjures images of desert landscapes, soaring jumps, and a relentless pursuit of off-road supremacy. More than just a trim level, the Raptor is a brand within a brand, a testament to Ford's commitment to pushing the boundaries of performance and capability. While the Raptor lineage extends across the F-150, Ranger, and Bronco platforms, each iteration shares a common DNA: a relentless focus on conquering challenging terrain at high speeds.

For over three decades, the Ford Explorer has been more than just an SUV in the Middle East. It's been a silent partner in countless family memories, a trusted companion on journeys both big and small, and a symbol of capability woven into the very fabric of regional life.