We’ve all been in a car when someone’s opened a window for some fresh air, and suddenly it feels as if your ear drums are about to explode.

Ford Middle East has begun 2024 with the appointment of Ravi Ravichandran as President as it gears up to deliver reimagined customer experiences, launch exciting new vehicles, sustain brands and sales growth, and lay the groundwork for bringing its electric vehicles to the region starting 2025.

For adventurers who need to tow, the Ford Next-Gen Ford Everest ’s rugged capability, innovative technologies and smart safety features make hitching and hauling easier, safer, and more convenient than ever.

Ben Barker, Chris Mies, Dennis Olsen, Andy Priaulx and Frédéric Vervisch join previously announced drivers Joey Hand, Dirk Müller, Harry Tincknell and Mike Rockenfeller on the Ford Performance Mustang GT3 team in 2024.

A groundbreaking ceremony was held at the site of the upcoming DB Schenker - Ford Parts Distribution Center (PDC) in Dubai Logistics District, part of Dubai World Central (DWC). Set to commence operations in January 2025, the 41,792-sq-m facility will be a consolidated storage and distribution site, ensuring better availability of parts, optimizing inventory management, and enhancing customer service.

As the Ford Performance team prepares for one of its busiest years in living memory, the Mustang GT3 team have been preparing for the first big race of 2024 – the Rolex 24 at Daytona. The cameras have been behind the scenes throughout to capture the highs and lows of testing and this documentary series is the result, titled ‘Mustang Endurance’.

Tucked away beneath the wing mirror on the Ford Everest is a tiny little sensor with an enormous role to play in customer safety. This little piece of equipment is called the outside air temperature (OAT) sensor, and it’s one of the most important sensors in your Everest, said Sandy Fragapane, Ford’s Climate Control Attribute supervisor for ICE Propulsion and Thermal Systems. “Without the information gathered by the temperature sensor, features like the front and rear parking sensors and the air-conditioning system wouldn’t function properly. It really is that critical,” said Fragapane.

The high-performance 292kW Ford Ranger Raptor was designed and engineered to deliver maximum thrills on- and off-road.

Have you always wanted to explore new places and take on challenging terrain? With the Next-Gen Ford Ranger, you can do so effortlessly.

Whether you’re scrambling up the side of a mountain or towing a trailer, Next-Gen Ford Everest is filled with cutting-edge technologies to get you there and back again. From Everest’s Selectable Drive Modes which optimise vehicle performance to suit a range of different conditions - to its sophisticated surround view cameras and electronic rear differential lock, off-road adventures are even more achievable.