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Lincoln Black Label Elevates Craftsmanship, Quality, Service with Unique Luxury Offerings

Redefining what it means to shop for, purchase and own a luxury automobile, The Lincoln Motor Company is delivering Lincoln Black Label.

Lincoln Opens First Stores in China and Unveils "The Lincoln Way"

Lincoln opened its first three stores in Beijing, Shanghai and Hangzhou today, officially unveiling The Lincoln Way, a unique new automotive ownership experience for Chinese luxury customers.

Lincoln Officially Launches in China, Announces Retail Pricing for MKZ, MKC

Lincoln officially launched in China today with its Lincoln MKZ and Lincoln MKC – the first of a new breed of global vehicles developed with today’s Chinese luxury auto customer in mind.

Lincoln MKC Named Crossover Utility Vehicle of Texas by Texas Auto Writers Association

The all-new 2015 Lincoln MKC, which went on sale this spring, was named the Crossover Utility Vehicle of Texas by the Texas Auto Writers Association at its annual Truck Rodeo.

Lincoln MKC Brings $129 Million Investment, 300 New Jobs to Louisville Assembly Plant

Today, Ford Motor Company announced the hiring of 300 new employees and a $129 million investment in Louisville Assembly Plant to support production of the all-new 2015 Lincoln MKC.

Lincoln Motor Company and Matthew McConaughey Begin New Creative Journey

The Lincoln Motor Company announced today a multi-year collaboration with Academy Award™-winner Matthew McConaughey, who will act as a storyteller in a series of upcoming TV and digital campaigns starting with the first-ever 2015 Lincoln MKC small premium utility.

Lincoln Celebrates Opening of Reimagined Park in San Francisco's Portola Neighborhood

An abandoned and neglected street is about to become a thriving, community-centered hub thanks to a collaboration between The Lincoln Motor Company, Architectural Digest and Architecture for Humanity.

Lincoln Puts Focus on Content Marketing and Social Media Influencers to Promote New MKC

To spread the word about its all-new 2015 Lincoln MKC small premium utility, The Lincoln Motor Company is reaching beyond traditional print ads and billboards. The luxury automaker, picking up on a growing trend in marketing, is launching a social media influencer campaign around its “Dream Ride” experience to reach a more diverse customer base.

2014 Lincoln MKZ Named a Best Value by USAA

USAA, a leading financial services provider to the U.S. military community and their families, recently named the 2014 Lincoln MKZ to its fourth-annual Best Value vehicles list, which identifies the top 2014 vehicles in their respective categories based on the proprietary USAA Preferred vehicle rating system.

Lincoln Named ‘Top Premium Brand’ in AutoPacific Vehicle Satisfaction Survey

The Lincoln Motor Company earned top honors in an AutoPacific awards survey that measures satisfaction among new-vehicle owners.