Under the searing summer sun, temperatures in the soft dunes of Dubai can soar to over 60 degrees C by midday.

More customers than ever are buying Ford products across the Middle East, thanks to Ford’s extensive and freshest portfolio of vehicles and services for every lifestyle.

More than 40 percent of Saudi Arabia residents are considering purchasing an electrified vehicle1 in the next 12 months, according to a recent survey2 by Ford Motor Company, with most preferring hybrid technology.

More than 55 percent of UAE residents are considering purchasing an electrified vehicle1 in the next 12 months, according to a recent survey2 by Ford Motor Company.

The newly launched Ford F-150 in the Middle East region complements Ford's freshest and most complete lineup yet. This range of trims fosters Ford's unwavering commitment to passion, performance, and innovation. With advanced off-road capabilities, bolstered by state-of-the-art technology and smart safety features, the F-150 empowers lifestyles from work to weekend. These finely tuned vehicles deliver both raw muscle and comfort, ensuring a superior driving experience every time you get behind the wheel.

Rooted in its strong ties to motorsports in the region, Ford Performance welcomes world-renowned rally and off-road driver Mattias Ekström, who will be joining its team for the 2025 Dakar Rally and thus completing the driver lineup. Ekström, a two-time DTM champion, World Rallycross champion, and experienced rally raid competitor, will join Mitch Guthrie Jr, Nani Roma, and Carlos Sainz Sr in piloting the Ford Raptor T1+ in one of the world’s most demanding motorsport events.

Ford Motor Company has announced the appointment of Andrew Gregory as Marketing Director, Ford Middle East, effective from December 1st, 2024. Andrew will succeed Pedro Simoes who has been appointed as Managing Director of Ford Philippines.

The 2025 Ford Explorer has arrived to the region, with an offering that showcases a bold design, advanced technology, and premium performance. Built with versatility in mind, this seven-seat crossover SUV has evolved into a family-friendly line-up that doesn’t compromise on a fun driving experience.

The 2025 Ford Taurus Full Hybrid has arrived in the Middle East, bringing substantially greater fuel economy to one of the region’s favorite luxury sedans. With a 1.5L engine available across all three trims, the Taurus is Ford’s first hybrid sedan to be released in the region.

The Ford Ranger is built for work, family and play and boasts a selection of segment-first features to help owners get the job done, no matter what.