Ford Motor Company today revealed the new Territory, retaining its proven 1.8L EcoBoost engine delivering both power and efficiency, with a hybrid2 variant coming soon to the region.

Welcome to one of the world’s most diverse regions: the Middle East and North Africa, a catchment area known for its extreme temperatures and challenging driving conditions. Not to mention sandstorms coating everything in a fine, abrasive layer, and relentless tarmac-melting summer sun. For Ford, however, it also provides a crucial proving ground for perfecting its products.

Today, Ford announced major operational and organizational changes across the Middle East and North Africa—underlining its growing investment in the region—and especially in the Kingdom of Saudi Arabia. Key initiatives include re-integrating North Africa into the MENA network, appointing senior leaders to strengthen Ford’s presence in Saudi Arabia and beyond.

Ford’s Territory continues to empower drivers in the Middle East to embrace life’s firsts and explore the region’s diverse landscapes without breaking the bank. The Territory is more than just a vehicle; it's a partner in your journey, offering a compelling blend of bold design, smart technology, spacious comfort, and advanced safety features.

The Ford Raptor. The name itself conjures images of desert landscapes, soaring jumps, and a relentless pursuit of off-road supremacy. More than just a trim level, the Raptor is a brand within a brand, a testament to Ford's commitment to pushing the boundaries of performance and capability. While the Raptor lineage extends across the F-150, Ranger, and Bronco platforms, each iteration shares a common DNA: a relentless focus on conquering challenging terrain at high speeds.

For over three decades, the Ford Explorer has been more than just an SUV in the Middle East. It's been a silent partner in countless family memories, a trusted companion on journeys both big and small, and a symbol of capability woven into the very fabric of regional life.

Motorsports is in Ford’s DNA, back to our founding. Our vehicles are bred to race, because there’s nothing better than high-stakes competition with the best in the world for improving quality, reliability, and performance. No current Ford vehicle exemplifies this philosophy like the Mustang GTD.

April 17 marks World Mustang Day, a celebration of one of the most legendary nameplates in automotive history. First unveiled on this day at the New York World’s Fair, the Ford Mustang became an instant sensation, redefining the sports car segment and securing its place as an American icon. Each year since, Ford enthusiasts have come together to honor this legendary vehicle.

Following a monumental 2024, Ford Middle East is thrilled to announce its impressive start to 2025, with Q1 sales surging by 23% compared to the same period last year. The impressive performance, building on the record-breaking momentum achieved in 2024, reinforces Ford's position as one of the region’s leading OEMs.

Built to dominate the desert, master the mountains and rule everywhere in between, the second-generation Ranger Raptor raises the off-road performance bar as a mid-size pickup built for adventure-seeking enthusiasts.