– Ford Motor Company announced it will join the First Mover’s Coalition, an initiative led by the US Department of State and the World Economic Forum that includes more than 30 of the world’s leading companies committed to harness their purchasing power and supply chains to create early markets for innovative clean energy technologies. In joining the First Mover’s Coalition, Ford pledges that at least 10 per cent of all steel purchased (per year, by volume) will be near-zero emissions by 2030 and that at least 10 per cent of total primary aluminium purchased (per year, by volume) will be at or below a near-zero threshold of carbon intensity by 2030.

Many cities and towns limit speeds around schools, hospitals and shopping areas. Seeing the signs, however, can depend on how visible they are, whether they are concealed by branches, or maybe surrounded by a cluster of other signs.

The all-new Ford Taurus has endured tortuous testing conditions in the Middle East ahead of its imminent arrival, though remains safely under wraps for now. Despite soaring mercury outside, Ford Taurus’ cabin will remain a comfortable place to be, thanks to the rigorous scrutiny the vehicle is put under before arriving to market.

The all-new Ford Taurus has endured tortuous testing conditions in the Middle East ahead of its imminent arrival, though remains safely under wraps for now. Despite soaring mercury outside, Ford Taurus’ cabin will remain a comfortable place to be, thanks to the rigorous scrutiny the vehicle is put under before arriving to market.

In emergency situations, anything that causes first responders to slow down affects how quickly they can arrive at the scene – and such delays can prove fatal.

Ford Middle East recently announced the winners of its annual Henry Ford Excellence and President’s Awards – a programme designed to recognize its distributor partners for delivering outstanding customer experience and operations in 2021. The awards ceremony and handover of the trophies occurred during the Ford Middle East Distributors' Council at the Dubai Expo 2020.

Today Ford releases its 2022 Integrated Sustainability and Financial Report focused on the company’s transition to lead the electric revolution, including plans to scale production to more than 2 million electric vehicles per year by 2026 and to make half of its annual sales volume electric by the end of the decade.

The legendary brawn, durability, and longevity of the Ford F-150 is available in the Middle East with five trims – from XL to Limited – three cabs, two standard box lengths, and an exceptional level of capability. And with a choice of four engines, F-150 delivers the performance, fuel economy and power owners expect.

As a tribute to Alan Mann Racing’s 1966 Ford GT lightweight experimental prototypes, Ford introduced the Ford GT Alan Mann Heritage Edition. The limited-edition vehicle celebrated the role the prototypes played in the history of the development of the Ford GT.

Ford is continuing to transform its global automotive business, accelerating the development and scaling of breakthrough electric, connected vehicles, while leveraging its iconic nameplates to strengthen operating performance and take full advantage of engineering and industrial capabilities.

The next-generation Ford Everest makes its global debut today, blending adventure-ready capability with exceptional comfort and customer-focused technology in a rugged, refined and fun to drive SUV.

The next-generation and next-level Ford Ranger Raptor has arrived. Built to dominate in the desert, master the mountains and rule everywhere in between, the second-generation Ranger Raptor raises the off-road performance bar as a pickup built for true enthusiasts.

Ford Motor Company will give the world front-row seats to the reveal of the next-gen Ford Everest on March 1, at 11:00 am Dubai time, via Ford’s Facebook and YouTube channels.

Ford Motor Company will reveal the ultimate performance derivative of the Ranger on February 22, at 11:00am Dubai time/ 10:00am KSA time, via Ford’s Middle East Facebook and YouTube channels.

Ford Mustang, the iconic sports car that created the pony car segment, will lead Ford’s return to global sports car racing as Ford Performance prepares a new GT3 race car for competition in 2024.

Ford recorded another successful year of 2021 sales in the Middle East, with its Taurus, all-new F-150 and Expedition performing particularly well across a number of markets in the region in their respective segments and an overall year-on-year growth of 127%.

Two icons that have tackled off-road terrain for years are coming together to take on even more: Bronco® and Raptor™. Built for desert running and boulder crawling, the all-new 2022 Ford Bronco Raptor gives off-roaders next-level performance.

With its introduction of SYNC 4, F-150 builds on more than 10 years of SYNC innovation by helping minimise distractions with hands-free voice control as well, as core features such as making phone calls and selecting music.

Engineered for any adventure and designed for comfort, the next-gen Everest builds on its award-winning capability to provide the performance and versatility customers told us they needed to take on life.

Ford created an off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to jump and catch air. And today, it’s born again with an all-new third-generation F-150 Raptor that takes the mechanical and technical brilliance and precision of Raptor even further.